Business Services (96)
Second chance for second life: Virtual business worlds
Why it matters
Although the mainstream, consumer hype over Second Life has tempered for brands, such virtual worlds are increasing in business importance. By removing the distance barriers, Second Life allows instant communication in a totally controllable environment. Will this mean that bricks-and-mortar conferences will be a thing of the past?
The Poko company has introduced a unique advertising format that consists of planting more than 100,000 flowers in a field of over 10,000 square meters. This type of advertising targets air travelers.
At the moment, it is only available at “El Prat” airport (Barcelona). The company is also negotiating to hire advertising land next to the main Spanish airports.
TMN, one of Portugal’s major telecommunications companies, has launched an online platform for potential entrepreneurs and business partners to connect with each other. Named “Projetor”, people can submit ideas and projects which can then be financially supported or provide assistance in solving issues allowing businesses take the next step.