Business Services (96)
Second chance for second life: Virtual business worlds
Why it matters
Although the mainstream, consumer hype over Second Life has tempered for brands, such virtual worlds are increasing in business importance. By removing the distance barriers, Second Life allows instant communication in a totally controllable environment. Will this mean that bricks-and-mortar conferences will be a thing of the past?
In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.
A call centre in Kyoto, Japan, set up crash-test dummies in front of their staff to foster a higher level in customer service. The dummies represent real people and remind staff that they are not dealing with faceless cases but real people with specific needs.