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Second chance for second life: Virtual business worlds

Second chance for second life: Virtual business worlds
Marketing consultancy Barcelona Virtual offers a virtual auditorium called CEL in the virtual world Second Life, which can be used for conferences and business meetings. The service aims to cut time and costs, such as travel and event expenses, that would be incurred in real life but serve the need for people to ‘meet’.
Why it matters

Although the mainstream, consumer hype over Second Life has tempered for brands, such virtual worlds are increasing in business importance. By removing the distance barriers, Second Life allows instant communication in a totally controllable environment. Will this mean that bricks-and-mortar conferences will be a thing of the past?

Business Services
Connectivity
Spain
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