Business Services (96)
Second chance for second life: Virtual business worlds
Why it matters
Although the mainstream, consumer hype over Second Life has tempered for brands, such virtual worlds are increasing in business importance. By removing the distance barriers, Second Life allows instant communication in a totally controllable environment. Will this mean that bricks-and-mortar conferences will be a thing of the past?
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.
A business card that comes with a near-field communication (NFC) chip that makes it possible to interact with NFC-equipped smartphones. It can link to a website, music, app or a map. There is also an Android app in the works that will allow users to update the contents of the NFC chip without having to buy a new set of cards.