Food & Drink (183)
Scrap is ready!
“cucinaeco.wordpress.com” is a blog talking about a new ecological way of eating: cooking nothing but the scraps and baking them in the dishwasher (well closed in a jar).
Why it matters
Is this a way of transforming garbage into something useful, making people more conscious about how much waste they produce daily? What if brands made their products long-lasting, giving people advice about the re-utilisation or recycling of their products?
The energy zone is a Red Bull visibility tool, highlighting the energy drink shelves in store. It aims to increase the visibility of the energy drink category in store by framing Red Bull amongst other energy drink brands. The display has been placed in 3 cities in the South of France and raised the sales of the category by 30 - 40%. The brand plans to roll out the display in 200 other supermarkets in France.
VitaminWater has collaborated with the famous graffiti artist and night hipster André to design a VitaminWater kit. Contained within a denim bag are 3 bottles of VitaminWater, a lipgloss, a calendar and a felt-tip pen. It is sold in limited edition at the trendy concept store Colette in Paris as an answer to the struggle of people on-the-go to stay hydrated.