Food & Drink (183)
Scrap is ready!
“cucinaeco.wordpress.com” is a blog talking about a new ecological way of eating: cooking nothing but the scraps and baking them in the dishwasher (well closed in a jar).
Why it matters
Is this a way of transforming garbage into something useful, making people more conscious about how much waste they produce daily? What if brands made their products long-lasting, giving people advice about the re-utilisation or recycling of their products?
Heineken rewards consumers when they check in on Foursquare at a bar, pub or club where Heineken is served. At every check-in consumers receive so called ‘e’s that can be exchanged for special offers like concert tickets.
The cupcake has officially arrived in Paris with the opening of three Cupcakes & Co stores in the past six months. Cupcakes have been a craze in the States for the last few years but with the Parisians so revered for their pastry, to date no one has felt the need to act on this trend.