Food & Drink (183)
Scrap is ready!
“cucinaeco.wordpress.com” is a blog talking about a new ecological way of eating: cooking nothing but the scraps and baking them in the dishwasher (well closed in a jar).
Why it matters
Is this a way of transforming garbage into something useful, making people more conscious about how much waste they produce daily? What if brands made their products long-lasting, giving people advice about the re-utilisation or recycling of their products?
VitaminWater has collaborated with the famous graffiti artist and night hipster André to design a VitaminWater kit. Contained within a denim bag are 3 bottles of VitaminWater, a lipgloss, a calendar and a felt-tip pen. It is sold in limited edition at the trendy concept store Colette in Paris as an answer to the struggle of people on-the-go to stay hydrated.
“Tribute to Fashion” is an event planned by Coca-Cola Light at the opening of Fashion Week in Milan to raise funds for earthquake victims in Abruzzo.