Food & Drink (183)
Scrap is ready!
“cucinaeco.wordpress.com” is a blog talking about a new ecological way of eating: cooking nothing but the scraps and baking them in the dishwasher (well closed in a jar).
Why it matters
Is this a way of transforming garbage into something useful, making people more conscious about how much waste they produce daily? What if brands made their products long-lasting, giving people advice about the re-utilisation or recycling of their products?
Nestlé has recently created a gastronomic range of chocolate called Grand Chocolat. Its point of difference comes inherently from its format: the chocolate tablet is made of curved squares: they are said to intensify the aromatic impact of the chocolate in mouth.
For one month, the California Bakery in Milan became the Philadelphia Kitchen and the first temporary restaurant branding by Kraft . During its one month existence it served well known, old American recipes like cheesecakes - all made with Philadelphia cheese.