Health & Beauty (151)
Scientifically unproven
Portuguese scientist Filipe Cabreiro has discovered that sirtuin proteins, (present in red wine for instance) have no anti-ageing properties. Since 1999, the scientific community believed that high levels of this protein was the key to longer and healthier living. The promise of an anti-ageing protein transformed the pharmaceutical world and its multi-million dollar industry. Pharma giant GlaxoSmithKline even acquired the company that first suggested that the protein had anti-ageing properties for the sum of 720 million dollars.
Why it matters
Symptomatic of the backlash against beauty product claims and promises what impact will revelations like this have on the chase for the new wonder ingredient? Will miracle creams ever become a thing of the past and everyday realistic products and benefits have their day?
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