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Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
‘The Shelter’ is a first of its kind community workspace that allows individuals from various creative disciplines to engage in a creatively nurturing environment. It’s a medium for forward-thinkers, creatives and intellectuals to connect and exchange ideas, converting those interactions into commercial services and products through subsidised work spaces.
www.careerealism.com is a career advice blog, and one of the top career advice tools on Twitter. Their tagline reads: “Because EVERY Job is Temporary.” In fact, the number of people in the U.S. who claimed to have job security fell 17.5 percentage points in 2009. This sums up a major shift in the way we view employment, and how we prepare for it. A transitory job market means people are on the job hunt more often, and for longer. It’s also affected higher education, with more and more students opting for an interdisciplinary track over a narrowly focused pre-professional program.