Business Services (96)
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
“Power2Voice” is a software that measures a person’s emotional state when speaking. It enables the user to understand what emotions are communicated when speaking in a certain way. It also teaches how to use different styles whether you need to present, make a telephone call or conduct a meeting.
Danone launched a portal for livestock breeders on www.danoneleche.es . The platform is a space that allows free and open communications between Danone, its livestock breeders and the dairy industry. The new site is designed to strengthen partnership links and loyalty to their supply chain. It also attempts to add value to applications and processes, management tools and relationships with the company.