Business Services (96)
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
Fliplife is an online game where users virtually take up a profession in various companies. They will be confronted to situations where they will be asked to solve real business and technical challenges. Daimler recently established itself as the first brand in the game to propose real tasks.
Smartii is a business taxi service that offers the combination of personal uniformed drivers and a vehicle that is environmentally friendly. Because of its green credentials, its cars cost around 30% less to run, with savings passed on to customers.