Business Services (96)
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
A business card that comes with a near-field communication (NFC) chip that makes it possible to interact with NFC-equipped smartphones. It can link to a website, music, app or a map. There is also an Android app in the works that will allow users to update the contents of the NFC chip without having to buy a new set of cards.
Who thought, that the first entirely digitalized city would be Australia’s small town Parramatta? Now companies are called to join in building the ‘Parra Connect’ project. The goal: building a fully digitally connected work, learning and living space with free WLAN everywhere, centralized intelligent electricity supply, e-government and e-learning services and many more digital gadgets that can make urban life easier and more effective.