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ScentScape

ScentScape

Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.

Why it matters

Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?  

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