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Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
Flimmer.de is a German website that allows users to watch movie trailers online and receive real money for answering an attached film-related question. With the right answer the users earn small amounts of money and are able to swap them for cinema coupons or DVDs.
In order to promote its B2B services, the French operator SFR has launched a WebTV competition. During 8 weeks, 8 companies will broadcast videos of how they use SFR products. A winning company will be chosen according to the most innovative and effective use of SFR products.