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Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
“The hub” in Milan is a “home” where the hubbers work together in the same space: a club of entrepreneurs with the same objective - to realise ecological and ethical projects.
This clever pop-up desk calendar is made from a used CD. The 50-year calendar is operated simply by twisting and aligning the CD.