Business Services (96)
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
TMN, one of Portugal’s major telecommunications companies, has launched an online platform for potential entrepreneurs and business partners to connect with each other. Named “Projetor”, people can submit ideas and projects which can then be financially supported or provide assistance in solving issues allowing businesses take the next step.
Orange, the French telecommunications operator, has developed a cloud computing offer shaped for small businesses. It offers several software programs developed by its partners, available inexpensively online at any time.