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Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
TGV Train in France hosted an ‘Open Innovation’ day to generate ideas for future development. The twist was that start-ups were invited to attend and promote their thinking. Five final ideas were taken forward, crediting the new small businesses involved.
Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.