Business Services (96)
Developed by ScentSciences, ScentScape uses scent cartridges to augment audiovisual entertainment experiences like gaming or home-movies. Consumers can plug the device into a USB port, program their own scent landscapes and then share their ‘codes’ with friends.
Why it matters
Marketing relies most heavily on sight and sound to communicate with consumers. However, the average human is 100 times more likely to remember a scent over something seen, heard or touched.* We have already crossed the line into 3-D entertainment. How can you harness the power of scent to tell a more powerful story and take your brand experience to the 4th dimension?
Two Spanish travel agents have recently joined forces in a bid to boost their offering in an increasingly recession-hit travel market. Carrefour Travels, a ‘traditional’ travel agency aims to take advantage of the online coverage that Logitravel offers, while Logitravel aim to cross-sell its “Cruises and Coasts” products to selected Carrefour Travels clients.
Videodeals allows businesses to upload videos and tag the items that appear in them. This allows them to sell products based on more complete information rather than just an image and copy. The platform is currently available in beta version, but the full launch is expected shortly.