Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
Choose your own olive tree in Italy, Greece or Spain on www.myoliveworld.de and after the harvest + processing, delicious extra virgin olive oil from your own tree will be delivered right to your doorstep. You receive a personalised adoption certificate to prove your ownership and if you want to you can go and visit the tree.
Molecule is a café in Manhattan’s East Village that only sells ‘water cocktails’. A 16-ounce glass costs $2.50 and extra vitamins and electrolytes can cost an extra $1 per serving.