DraftFcb

Food & Drink (183)

Scan your cookie

Scan your cookie
A German start-up company markets a baking mixture called QKies. Besides the cookie dough, the package also includes edible printed QR codes as a topping. The baked cookies can be used as invitations, give-aways or promotional incentives.
Why it matters

Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes,  this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?

Conscious
Create
Germany
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Good deals come to those who wait

HaiDiLao Hotpot restaurants in China are known for pampering customers while they wait for a table: they can get their nails done, eat a fruit plate or even get a massage. However, the waiting has been made even more worthwhile with a cash incentive.


The longer the wait, the bigger the cash discount a customer receives. All the customer needs to do while waiting is fold paper into cranes! For every paper crane folded, the restaurant gives a 0.5 yuan ($0.08) discount.
 

Enhancement
Experience
Instant Gratification
Food & Drink
India
 
Fruit with a split personality

A UK fruit grower was left stunned when he found a golden delicious apple on his tree split exactly half green, half red down the middle. The fruit's striking colouring is thought to be caused by a random genetic mutation. Apparently experts are now looking at the possibility of replicating this mutation with a view to developing an apple that offers consumers two flavours for the price of one.

Enhancement
Food & Drink
United Kingdom