DraftFcb

Food & Drink (183)

Scan your cookie

Scan your cookie
A German start-up company markets a baking mixture called QKies. Besides the cookie dough, the package also includes edible printed QR codes as a topping. The baked cookies can be used as invitations, give-aways or promotional incentives.
Why it matters

Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes,  this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?

Conscious
Create
Germany
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Bake this cookbook

German firm Korefe designed  “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.

Instant Gratification
Food & Drink
United States
 
Food stamped with approval

These Siberian ‘healthy’ yoghurt products made from goats milk feature packaging design that includes stamps, signatures and shots of ‘village life’.

Authenticity
Significance
Food & Drink
Russia