Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
In an effort to bring upscale to fast food, Burger King is offering brunch in selected markets. The brunch will offer the regular breakfast menu items, but will add a few specialty items including the mimosa. A traditional mimosa consists of orange juice and champagne, the Burger King mimosa will consist of orange juice and sprite.
The whisky brand Grant’s has created True Tales, a series of events that allow people to share special stories about the theme ‘Family’. True Tales events bring together simple yet potent ingredients: great storytellers, enthralling true stories and of course whisky. The first series of events occurred in Manchester (with Alistair McGowan as a special guest storyteller) and now in Lisbon, with actor / comedian Miguel Guilherme and other raconteurs.