Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
“Insalate Italiane” is a Milanese healthy Fast Food that serves fresh food, where you pay for what you eat in a very unusual way: the weighing system typical of the supermarket.
Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.