Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
These Siberian ‘healthy’ yoghurt products made from goats milk feature packaging design that includes stamps, signatures and shots of ‘village life’.