Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
Cocktails are having a makeover in some parts of the world. Beer is being incorporated to add effervescence and contribute flavour. Chicago’s new cocktails like Beermosa are proving very popular.
A low-priced alternative to ecological milk produced by Arla Foods as a response to the decline in sales as consumers cut back in the recession.