Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
The “Lay’s machine” is a vending machine created by the famous chip company. It sells packets of potato chips by asking people to pay with real potatoes. Simply pop a potato in the machine and you’ll get a packet of chips.
These Siberian ‘healthy’ yoghurt products made from goats milk feature packaging design that includes stamps, signatures and shots of ‘village life’.