Food & Drink (183)
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
Lato G is a beauty ice cream with special properties. Anti-oxidant agents from Acaia, tan enhancers from Goaiaba and probiotics from Greek yogurt work together to offer anti-ageing and tanning benefits.
“En-K de caviar” is a slick tin containing 15 grams of caviar retailed at 35€ for 15g of the luxury food.