Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
What’s the one thing people don’t leave home without? Their mobile phones. CardMobili is a mobile phone that contains digital versions of all of your loyalty cards. This provides a new way of sharing promotions with consumers as well creating more opportunity for personalised communications. Cardmobili makes loyalty cards accessible anytime, anywhere in the world.
‘Personal Sim’ is a new service from KPN. Consumers can completely customise their own contract and are free to upgrade or downgrade it whenever they want. They can even put their own photo on their SIM card.