Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash-free and ticket-free paying solution that allows people to have pre-paid accounts, which are debited whenever they park in selected car parks. This means consumers no longer have to worry about having the right change on them when they need to park.