Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Japanese brand “Neurowear” now offers “Necomimi” – cat-shaped ears made out of plastic and fake-fur. The ears move according to the the wearer’s brainwaves and thereby can translate moods into movement.
“Live.dolcegabbana.mobi” is an app that allows people to discover the new Dolce & Gabbana collections during Milan Fashion Week. This is making the fashion show available via live streaming for the first time.