Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Weddar is a socially powered weather app that gives us more personalised, localised and potentially more accurate reports than traditional services. A people-powered weather service where we can report how the weather feels, request weather reports and share them with friends. This not only gives hyper-local weather reports but also gives a more subjective view.
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.