Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Artist groups in Germany have produced audio drama walking tours that are directly linked to city spaces (e.g. about the history laden Alexanderplatz in Berlin). A smart phone app shows, via GPS, where these spots are located and once they are reached, sound-clips of the stories are activated.
matter(s) recently predicted the use of GPS as a branding tool, and now it’s here: women’s fashion retailer Oasis has launched a new shopping application for the iPhone. As well as GPS navigation to locate your nearest Oasis store, users receive daily product updates and click –to-buy functionality.