Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Bouygues Telecom launched its Facebook page inviting their followers to create a book collecting the best moments/posts/statuses and photos on the network. People were invited to participate in the creation of their books and receive a printed copy of their statuses and photos. They could choose up to 10 friends to add into the book, as well as the desired timeframe: birthday, wedding, the very beginning of the profile, etc.