Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
OwnFone is a basic mobile phone with only a handful of keys that are custom-printed for each customer. When you purchase one, you choose two, four, eight, or twelve phone numbers you would want to be able to call, label them however you like, and choose a colour scheme for the faceplate.
The phone is marketed at kids and elderly people, and can be relatively useful as a back-up phone. It could also become the phone of choice if you’re going somewhere where losing it or having it stolen is a strong possibility.
The phone has a number of limitations: you can’t change the pre-selected numbers without changing the faceplate and you can only receive calls from numbers you’ve set up to call out to.
Bouygues Telecom launched its Facebook page inviting their followers to create a book collecting the best moments/posts/statuses and photos on the network. People were invited to participate in the creation of their books and receive a printed copy of their statuses and photos. They could choose up to 10 friends to add into the book, as well as the desired timeframe: birthday, wedding, the very beginning of the profile, etc.