Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
The ‘Nearest Tube’ application for the iPhone uses GPS to locate your nearest station for travel. The software uses a database of train stations and overlays its details (such as distance and direction) onto a live video display from the device’s camera.
‘Elfoid’ is the prototype of a new puppet-shaped mobile phone. One of the inventors of the phone, Prof. Hiroshi Ishiguro from Osaka University plans to refine the device so that it will be able to mimic Elfoid users’ facial expressions.