Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Lookout Mobile Security and T-Mobile are teaming up to bring people a unique security feature in mobile phones: custom scream tones. This new security feature pre-loaded on T-Mobile smartphones allows phone owners to remotely activate their device to emit a loud sound, or “scream tone” to help them find their missing mobile device, or scare off a potential thief.
Beheard.ae is a new site hosted by AE mobile phone operator DU, where visitors can complete online surveys and voice their opinions about a range of current issues, ranging from the global crisis to job security.