Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
The EIC (International Electrotechnical Commission) is about to make consumers’ lives much simpler. The EIC has approved an international standard for mobile device charges. All major brands, from Apple, Motorola and RIM to Nokia, Sony Ericson and Samsung have agreed to the USB powered universal format.
Weddar is a socially powered weather app that gives us more personalised, localised and potentially more accurate reports than traditional services. A people-powered weather service where we can report how the weather feels, request weather reports and share them with friends. This not only gives hyper-local weather reports but also gives a more subjective view.