Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Antenn-aid is a custom sized vinyl sticker for your iPhone 4 made for entertainment purposes only, in response to Apple’s signal problem when touching this antenna area. It is available in different colours.
The interactive agency Razorfish have created a digital NFC-enabled gumball machine. Simply insert a coin in the machine and you will receive a digital gift (music, apps, ebooks, etc.) by tapping your smartphone on the release chute.