Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Google has launched a Gmail SMS service that allows people to send emails from their SMS-enabled phones with no need for an internet connection. Furthermore, Google isn’t charging for the service, so users only need to pay their usual mobile service fee. Gmail SMS is currently only available in Ghana, Nigeria and Kenya.
PMc is the world's first paid for, iPhone-only magazine. The magazine is published bi-monthly by New York-based iPhone media company Hot Phone Hit Factory. Readers can download the magazine from the iPhone App store for USD 0.99