Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
A new wireless technology, Near Field Communication, enables devices to communicate across short distances. NFC will transform mobile devices into digital wallets, replacing everything from credit cards to bus passes, whilst simultaneously exchanging peer-to-peer data, evolving barcode scanning and geo location check ins.
Portuguese Portugal Telecom (PT) and Metropolitano de Lisboa (the company who runs the subway system in the Portuguese capital) recently inaugurated a pioneering project: Baixa-Chiado PT Bluestation, a sponsored public transport station. Within this partnership, PT will customise and explore the branding and naming rights of the Baixa-Chiado station – a transit station serving the blue and green lines of the network.