DraftFcb

Telecommunications (128)

Saying it like it is, and sharing it too

Saying it like it is, and sharing it too

Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.

Why it matters

In a time when big companies are looking to gain consumer trust,  this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?

Authenticity
Connectivity
Portugal
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Give your mood a boost online

Communities have often been used to make people feel better when things go wrong. Moodscape takes this concept online. It is a new kind of social networking site that tracks your moods. It uses this information to create graphs of your emotional state which can be shared with trusted friends. It has been said to improve people’s mood and even help with depression.

Connectivity
Significance
Italy
Telecommunications
 
Personal tour guide

Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.

Connectivity
Instant Gratification
Portugal
Telecommunications