Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
The telecommunication provider tele.ring has introduced a new rate: “The sponsored Basta rate”. Customers under 27 get 1000 free minutes and text messages for €13 if they agree to receive several text messages a day with advertising content.
IKEA Germany has launched a mobile application that allows consumers to visualise what products will look like in their homes before they purchase them. The customer downloads the application to their mobile phone and can then position products onto photographs of rooms within their home.