Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Beheard.ae is a new site hosted by AE mobile phone operator DU, where visitors can complete online surveys and voice their opinions about a range of current issues, ranging from the global crisis to job security.
3D is the current in-vogue technology and Vodafone has installed the first advertising canvas that shows a 3D video. The short film called Inside is being aired in Callao Square (Madrid) and you can see it with the 3D glasses provided. The objective is to communicate the advantages of using a Blackberry. The footage has been uploaded to the Internet where users can access the video at www.descubresuinterior.com.