Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Mobile network operator Orange has launched Short Message Videos in partnership with Dailymotion. They are likely to compete with SMS and MMS in the years to come as Orange plans to release the full application in 2013 when its 4G networks will be up and running.
Cisco and Xerox are partnering to bring printing to mobile phones. Utilizing cloud and borderless network technology, Cisco and Xerox are making it possible to print from any device to a printer with their mobile phone.