Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Mobile apps that scan barcodes are nothing new. To date, they have mostly been used for viewing content or accessing additional information. Soon they will go further by enabling purchasing and new metrics for outdoor/print advertising.
Design firm John Doe Amsterdam has created “the world’s simplest mobile phone.” This phone is the complete antithesis of the smartphone. It cannot access the web, take pictures or movies, sync with your calendars or even text. It is designed to simply and competently make and receive calls.