Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Nowadays there’s a new way that consumers in Turkey can pay for internet access. Rather than sign up to an annual contract with a monthly fee, they can pay by the hour.
The Telecommunications Service providers ‘A1’ and ‘Orange’ are offering free netbooks when signing a contract for internet services.