Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
The Japanese brand Willcom sells mobile phones for children under 13. The Nico Heart model serves a simple function: to make and receive calls. Parents can stay in contact with their kids without worrying about them being distracted by mobile games, mobile web or ringtone mania.
Ferran Adrià and Telefónica have joined forces to tour around the world at events related to creativity, bringing their unique abilities together to generate ideas.
The tour partnership will promote the values shared by Ferran Adrià and Telefónica - passion, vision, commitment and talent that are based upon the common belief that it can be possible “to turn opportunities into reality”.