Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Paola Ferrari, an Italian sports journalist, decided to sue Twitter because of the repeated insults she received during the course of her sports broadcasting during the Euro 2012. The journalist received offensive tweets about her age and her alleged use of cosmetic surgery. Rather than suing the people who addressed these comments to her, she decided to sue Twitter citing lack of regulation on the social network site.
A mobile phone has been specially designed for pensioners. The functions and design were based on the findings of a survey conducted by PRO (Pensioners National Organisation).