Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
The Telecommunications Service providers ‘A1’ and ‘Orange’ are offering free netbooks when signing a contract for internet services.
If you think you’re the trendiest and mot fashionable of the new coolest neighborhood of Madrid you just have to go to the Telefonica shop and prove it before the cameras. The Telefonica Flagship Store in cooperation with Triball (an association of more than 110 different shops of a Madrid neighborhood) and Le Cool, has organised “The Fashion Coolhunter”. Several photographers will be “hunting” the trendiest styling of Madrid. The prize: 300€ to spend in the Triball shops.