Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Puma, the sports company, launched a Smartphone that runs on sunshine and tells you exactly how much energy you have been saving by using this eco-friendly phone. Puma rewards users that use this phone with discounts for their online store.
The interactive agency Razorfish have created a digital NFC-enabled gumball machine. Simply insert a coin in the machine and you will receive a digital gift (music, apps, ebooks, etc.) by tapping your smartphone on the release chute.