Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Project Glass has been in the works for several months at Google. With a minimalist design, the glasses have a partly-transparent video screen that streams data in front of your right eye. The prototype displays information in smartphone-like format. It’s hands free and it interacts with online data via natural language voice commands.
Sony has unveiled a new smartphone which has a 'floating interface' touchless display. Users simply browse the web by hovering a finger above links they would normally touch. The Xperia Sola handset is due to go on sale in the second half of 2012.