Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
We don’t use our smartphones like we used to and telecommunication providers have struggled to let go of their old business model: making money on minutes, texts and internet usage. That’s why *Bliep, a new provider in the Netherlands, came up with a prepaid SIM card that allows you to use unlimited data and send SMS’ for €0,50 per day. Calling is slightly more expensive, but as young people don’t necessarily use their phones to make calls, its an interesting alternative for them.
Puma, the sports company, launched a Smartphone that runs on sunshine and tells you exactly how much energy you have been saving by using this eco-friendly phone. Puma rewards users that use this phone with discounts for their online store.