Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
On November 26th 2011, Sony Ericsson created the world's first solo marathon. Participants had to run at the same time, anywhere in the world, alone or with friends. All the runners needed to do was download the bespoke app, register on the brand’s website and send the results to the website after the race. Sony Ericsson offered places for the NYC marathon and Xperia phones for the fastest runners.
At DeLaagsteRekening.nl (“the cheapest bill”) consumers can review and analyse their mobile phone spending. The site also gives consumers advice on modifying their contracts to save money.