DraftFcb

Telecommunications (128)

Saying it like it is, and sharing it too

Saying it like it is, and sharing it too

Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.

Why it matters

In a time when big companies are looking to gain consumer trust,  this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?

Authenticity
Connectivity
Portugal
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

“Scream Tones” to locate lost phones

Lookout Mobile Security and T-Mobile are teaming up to bring people a unique security feature in mobile phones: custom scream tones. This new security feature pre-loaded on T-Mobile smartphones allows phone owners to remotely activate their device to emit a loud sound, or “scream tone” to help them find their missing mobile device, or scare off a potential thief.

Fear
Telecommunications
United States
 
A tutor to go

Indian mobile network provider Tata Docomo offers its customers a service that provides them with learning material for any desired topic. Experts, who earn money for their input,  collect relevant content and send it to mobile devices in video, picture, text or live interaction format.

Connectivity
Germany
Instant Gratification
Telecommunications