Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Slot your iPhone into the custom-made holder and capture the look and feel of the 1980s 'house brick' without losing any of your 21st-century specs.
‘Vodafone 360' is the first integrated communication platform which links all different digital contacts (address books/social networks/instant messaging) into a unique list prioritized on the basis of relevance.