Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
It's been a year since the products of Telefónica and Movistar were grouped under the same brand, Movistar. To celebrate this anniversary, Movistar created a special video. Using technology inspired by the "casual gaming” community, the brand asks users to interact with the video by blowing a candle on a video. The viewer will literally blow through their microphone, headphones or webcam to extinguish the candle posted on YouTube. The user then receives an invitation to share the video with their contacts through Facebook, Myspace or Twitter.
Portuguese publisher Porto Editora has released high school text books as mobile phone apps, designed to help students prepare for their exams. The content is available both in text and audio formats.