Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
Meo Remote is a new application for mobile phones and tablets. The service enables customers to schedule the recording of their favourite TV programs using the mobile phone or computer. To get connected, consumers need to have a TMN 3G mobile. More than one phone can be associated to the same service.
Queen’s University Human Media Lab has developed the PaperPhone. This mobile computing device has all the functionality of a smartphone, yet it's as flexible as paper and uses no power when the user is not interacting with it.