Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
BrailleTouch is an smartphone application developed by Georgia Tech’s researchers. It enables visually impaired people to write text messages simply by using six keys on the screen representing the Braille alphabet.
L’Oréal Paris has launched an iPhone application designed to help the purchasing process instore. By scanning the bar code of a L’Oreal product, the shopper can access product information, consumer recommendations, but also videos with experts. Three items aimed at facilitating the choice in front of shelves overcrowded with products.