Saying it like it is, and sharing it too
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Why it matters
In a time when big companies are looking to gain consumer trust, this is an excellent way of improving a brand’s image while making the most of current online social tools to reach potential customers. How can big brands refresh or enhance their reputation in a time where consumers are far more discerning about where they spend their money?
PMc is the world's first paid for, iPhone-only magazine. The magazine is published bi-monthly by New York-based iPhone media company Hot Phone Hit Factory. Readers can download the magazine from the iPhone App store for USD 0.99
New York City’s Department of Information Technology & Telecommunications is providing free WiFi to passers-by through the city’s 12,000 phone booths. The whole installation and maintenance is being paid for by an advertiser who provides the ads on the booths.