Say hello to my Nubot
Employees of a surveillance technology company in Japan created the ‘Nubot‘ – a small robot doll that can hold a smartphone. If someone from far away calls in, his or her face can be seen on the display and the voice can be heard. The calling person can even make the doll move sideways, bow and make it do other movement by using the dial interface of skype as a remote controller.
Why it matters
Communication had been restricted to phones and videoconferencing. Are we now witnessing the first steps towards a more remote controlled communication shape – using avatars that can move in real time? Will this mean that people could be completing physical tasks in two places at once?
Swifts are birds facing extinction because they don't have enough places to nest. So to find the largest concentration of Swifts and install new nests there, we decided to use the highly identifiable sound Swifts make to get everyday people to locate the places where there are Swifts in large numbers.
We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your location. SMS reports sent in, were fed into a map, making the solution visible and actionable. All that was left to do was install additional nests where needed.
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.