Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
With the claim “Do As We Do”, Bportuguese is an atypical travel agency – in the incoming segment – that offers to its clients the kind of experiences lived by the Portuguese themselves in their daily lives, showing them the “true Portuguese way”.
Washington DC transportation officials are looking at the current DIY carpooling set-up (called slugging) for tips on how to encourage commuters to carpool to work. They believe that highway gridlock could be eliminated if traffic dropped by 10%.