DraftFcb

Travel & Tourism (148)

Sailing through virtual worlds

Sailing through virtual worlds

For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.

Why it matters

Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?

France
Connectivity
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Foreign shopping spree

According to numbers presented by HSBC, a new kind of travelling is on the rise: the hunt for the trendiest bags and accessories at the best price. It’s called “accessories tourism” and it consists of mapping out your next holiday depending on the country (or countries) that offers the best price for a Hermès Birkin or Chanel’s 2.55 bag.

One World
Portugal
Travel & Tourism
 
It's all about you

Thanks to the Museum of Me, Intel takes users on a visually beautiful tour of their life on Facebook, inviting users to tour their Facebook content as a journey of visualisation that explores who I am.

Significance
Italy
Travel & Tourism