Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.
There is a real opportunity to offer flyers something more elaborate than the standard food boxes distributed by airlines. Thus, Iberia has decided to hire four renowned Spanish chefs, Paco Roncero, Ramon Freixa, Toño Pérez and Dani Garcia, to design the new on board menu. This makes Iberia flights the only restaurant in the world with knowledge from chefs that have a combined total of eight Michelin Stars.