Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
‘Buddha Trail’ is a luxury train aimed at helping tourists discover all the important landmarks of Buddha’s life. The tour starts at his birthplace in Lumpini and connects cities where Lord Buddha spent part of his life, before ending at Bodh Gaya where he achieved enlightenment. It is designed to attract Buddhist tourists from South East and East Asia and will offer a luxurious experience with global cuisines and grand décor on the train.
Swedish consumers appear to be opting for 'staycations' this summer as recession forces them to rethink their holiday plans. In lieu of taking an expensive, luxury holidays overseas, many are scaling back their plans, opting instead for vacations closer to home.