Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Some hotels install chic bars and swimming pools on the roof. Not Cape Town’s swanky Grand Daddy Hotel. The roof is now home to a collection of vintage Airstream caravans, complete with air-conditioning, insulation, hot and cold running water, flushing toilets and showers. Each of the 7 two-sleeper trailer suites have been conceptualized and designed by local artists. Inspirations include: The Ballad of John & Yoko, Goldlilocks and The Three Bears and Dorothy and the Wizard of Oz.
Easyjet has added an unusual touch during its flights. Rather than using the expected, dull safety recordings, a member of staff announces safety information in person in a light hearted tone, interspersed with jokes. For example, “our landing is 20 minutes ahead of schedule. Please remember this just in case next time we have a delay”.