Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Related articles
Tourists in their droves are travelling to RIZE in north turkey to experience extreme skiing in the Kaçkar mountains. Skiiers head to the top of the mountains by a helicopter and then make their way down at top speeds and low temperatures.
Select your Dream Destination on a world map explaining why you would love to visit and connect your choice to your Facebook page. Royal Dutch airliner KLM gives away free tickets every week to the dream destination of a participant.
