Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
The French TV Channel France 2 associated with the RATP, the Parisian Public Transport Company to broadcast a short show about Paris and its surrounding region. The objective is to highlight the unusual places of the city. Episodes are broadcasted on TV but also available on the RATP website.
In Amsterdam, the Hans Brinker is known as a local and cheap youth hostel for American backpackers. It does not promise its clients anything besides a bed.