Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
The Dark Side reserve of Noudar is the first nature park of it’s kind in Portugal. It aims to protect the quality of the nocturnal sky and its cultural, scientific, astronomic, natural and environmental values. Associated to this Dark Side Reserve is the Dark Side Route, where tourists can choose from a series of different nocturnal activities like pedestrian walks, star observation, etc.
Travellers at France’s Charles de Gaulle Airport can relax in style thanks to IKEA’s new VIP lounge that houses over 220-square meters of family-friendly space. The IKEA Lounge is a free experience where visitors can wait for their flight while reading or watching TV from a comfortable sofa. Tired travellers can even hop into an IKEA bed located in one of the 9 bedrooms of the space for a short nap. Meanwhile, children can enjoy themselves in a secure area where qualified instructors will entertain them for the duration of their stay.
The Swedish furniture giant has installed this well-designed and comfortable area to alleviate stress and nervousness due to holiday travel, further showing its commitment of improving the everyday life of its consumers.