Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.
Field Trip is an app that runs in the background of your phone and alerts you to interesting pieces of history and culture as you move around the city. From an obscure shop that sells vintage apparel to a new indie kitchen restaurant, this app pulls information from expert sites in order to help you find the hidden gems around your city.