Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
The travel operator "Forum Anders Reisen" offers holidays especially for women, where their clients are offered insights into experiencing the daily life of other women in different cultures. This can include belly dancing, yoga or joining Moroccan women in a hammam.
The railway company SNCF has entered into a partnership with the beauty brand Yves Rocher to organize an operation called ‘Wanted: responsible traveller, an endangered species’. Voted for by the public, the winner will win the chance to help out at forest plantation missions in India, Amazonia, Mexico and Brazil.