Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
“Casetagram” is a phone application that lets you create a personalised iPhone case with photos you shot with Instagram.
The ‘Canopy’ is a concept that would attach to the roof of a train carriage to give riders a view of the outside world they’re passing. It could display passing landmarks as well as weather information.