Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
In order to solve the problem of lost luggage at airports, a Portuguese University joined the Portuguese Airport Authority to develop a tamper-proof device to trace luggage. Safe Luggage is a ‘smart suitcase’ with embedded GPS, that allows the airport and luggage owner to know its location at anytime with a simple mobile app. The new type of suitcase integrates identification, sensor and communication technologies, providing its control and monitoring.
We Hate Tourism Tours is a small Portuguese tourism company, from Lisbon, offering a completely different experience in and around Lisbon, Sintra, Cascais or Sesimbra deliberately avoiding any traditional tourist routes. Instead, it proposes revolutionary tours, with unorthodox local guides, with local perspectives and unusual transport (like an old Portuguese military vehicle...).