Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Tripbod is a new travel website which connects travellers with local experts in order to get recommendations on any particular destination. Tripbods are people who are passionate about where they live and are eager to correspond with people who are interested in visiting. The website thus aims to add another dimension to holidays by throwing light upon different sides of a destination away from typical tourist attractions.
Aramón Group and Movistar have released a mobile app for ski resorts in Spain: Snow&Go. The app allows you to geotag skiers and locate the position of your friends. It also includes real time ski information including the status of the slopes, weather and snow quality.