Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.
‘Couple Up to Buckle Up’ is a Scandinavian Airlines 2 for 1 offer you can only access if a user is with someone else. The airline encouraged its members to enjoy an upcoming trip rather than stack air miles. Conscious that couples usually book a trip together, they decided to leverage that insight and tailor an offer that required them coming together to access the content.
The campaign uses two unique QR codes and requires each person to scan the code assigned to them. It produces one half of the video-based offer. The full offer only becomes visible when both phones are set side by side and the two videos are played in sync.