DraftFcb

Travel & Tourism (148)

Sailing through virtual worlds

Sailing through virtual worlds

For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.

Why it matters

Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?

France
Connectivity
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

350 hotels in 1 year

Amsterdam has 350 hotels. Trendwatcher Vincent van Dijk’s goal for 2010 is to sleep in each one within one year. Everyday he sleeps in a different hotel and writes about it on his blog.

Experience
Netherlands
Travel & Tourism
 
Five star treatment on a budget

Hostels appear to be reinventing themselves by adopting a more upmarket image.  New look hostels based in European cities such as Prague and Paris are now offering five star service, complete with en-suite bathrooms, flat screen TVs and swimming pools, all for as little as £29 per night.
 

Experience
United Kingdom
Travel & Tourism