Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Palazzina Grassi is the first Italian boutique hotel designed by Philippe Starck: 16 rooms and 5 suites in 2800 mq overlooking the Canal Grande.
A number of airports in Germany employ diligent air-pollution inspectors of a different kind; Bees. Their honey is being used as a reliable indicator for environmental pollution and if it turns out that the honey is edible, the 'Airport Honey' is even sold.