Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
DK allows consumers to create their own personalised travel guides by first choosing a destination and then selecting from attractions, which are listed with maps automatically included to support the selections. Users can then organise the content, adding in their own descriptions and customising the cover of their guides.
Reporters Without Borders launched a new ad campaign to denounce censorship in some of the world’s top tourist destinations. The charity launched a website named “censorship paradise” that aims to increase public awareness about freedom of speech and human right issues in many countries.