Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Densebrain, a New York based digital agency, has created a new feature for its mobile map apps called NextTrain. NextTrain uses the information that is sourced from fellow subway riders using the app to predict the arrival time of trains.
An app that contains useful information for your holiday: insurance details, local emergency numbers and embassy details. It also allows you to contact your insurance company directly whilst away.