Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
In order to solve the problem of lost luggage at airports, a Portuguese University joined the Portuguese Airport Authority to develop a tamper-proof device to trace luggage. Safe Luggage is a ‘smart suitcase’ with embedded GPS, that allows the airport and luggage owner to know its location at anytime with a simple mobile app. The new type of suitcase integrates identification, sensor and communication technologies, providing its control and monitoring.
Pegasus is the biggest private airline company in Turkey serving both international and domestic flights. Every new aircraft added to the float is named with a girl’s name.The company has now chosen to run a campaign asking families if they would like to see their daughter’s name on the side of new aircrafts.