Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
A rather macabre South Korean service lets people experience their mortality through a staged funeral and burial, resulting in a new perspective on the value of life.
For $25, you can attend the Coffin Academy. Over four hours participants write tearful goodbye letters, draft their tombstone epitaphs, sit through their funeral, and then climb into a casket for 10 dark minutes. The cathartic seminar lets people release long-held anxiety or grudges, and re-prioritize. Many come away with a new commitment to their families or careers and a feeling like they have a second chance to create the life they want. In fact, one South Korean business required employees to attend a similar fake funeral event to stimulate productivity.
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.