Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
Our earlier observation where we talked of the coining of the phrase ‘urban camping’ has come to life. ‘Tentstation’ offers low budget stays on its camping site located in the middle of Berlin. The venue is based around a former open-air pool, that is now used as a a tango dance floor, as a volleyball court or as a skate park. For more convenience, guests can also sleep in rentable caravan trucks.
iFeedback is a new app allowing hotel guests to instantly transmit any criticism or praise they may have. Smartphone Users can scan one of the many QR codes placed all over the hotel to report complaints right on the spot or use one of the ipad terminals. The feedback is then instantly forwarded to the corresponding person in charge.