Travel & Tourism (148)
Sailing through virtual worlds
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.
Why it matters
Beyond simple storytelling, Disney’s gameplay is tuned with the movie’s universe, compelling users to go and watch the movie. Can you think of a way to fit your entire brand’s universe into an interactive virtual experience beyond a traditional website?
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.
Firefox launched Gliider, a digital file which keeps track of the traveller’s search process while planning a trip. You can highlight and drag and drop information from any website, saving the information filed in an extra window. It will also then track and alert you to deals on hotels, flights etc., relevant to the specific trip. Finally the user can share his trip file with up to four other users and print out a brochure of all the information they have collected.