Travel & Tourism (148)
A rubber ducky for Madame?
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.
Why it matters
Be it bath menus or more complex spa packages, this system of “hotel experiences” is a good way for hotels to attract locals and target other customers that wouldn’t necessarily consider a stay. Are these ‘outside the box’ partnerships the way forward to open new opportunities and markets for hotels?
Tourists in their droves are travelling to RIZE in north turkey to experience extreme skiing in the Kaçkar mountains. Skiiers head to the top of the mountains by a helicopter and then make their way down at top speeds and low temperatures.
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.