Travel & Tourism (148)
A rubber ducky for Madame?
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.
Why it matters
Be it bath menus or more complex spa packages, this system of “hotel experiences” is a good way for hotels to attract locals and target other customers that wouldn’t necessarily consider a stay. Are these ‘outside the box’ partnerships the way forward to open new opportunities and markets for hotels?
Some hotels install chic bars and swimming pools on the roof. Not Cape Town’s swanky Grand Daddy Hotel. The roof is now home to a collection of vintage Airstream caravans, complete with air-conditioning, insulation, hot and cold running water, flushing toilets and showers. Each of the 7 two-sleeper trailer suites have been conceptualized and designed by local artists. Inspirations include: The Ballad of John & Yoko, Goldlilocks and The Three Bears and Dorothy and the Wizard of Oz.
For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.