Travel & Tourism (148)
A rubber ducky for Madame?
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.
Why it matters
Be it bath menus or more complex spa packages, this system of “hotel experiences” is a good way for hotels to attract locals and target other customers that wouldn’t necessarily consider a stay. Are these ‘outside the box’ partnerships the way forward to open new opportunities and markets for hotels?
Stash rewards is a rewards scheme designed for boutique and independent hotels, aimed at the frequent traveller that yearns for more individual holiday options.
Swedish consumers appear to be opting for 'staycations' this summer as recession forces them to rethink their holiday plans. In lieu of taking an expensive, luxury holidays overseas, many are scaling back their plans, opting instead for vacations closer to home.