Travel & Tourism (148)
A rubber ducky for Madame?
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.
Why it matters
Be it bath menus or more complex spa packages, this system of “hotel experiences” is a good way for hotels to attract locals and target other customers that wouldn’t necessarily consider a stay. Are these ‘outside the box’ partnerships the way forward to open new opportunities and markets for hotels?
Related articles
The luxury hotel Lutecia Palace in Paris launched a blog recently which bears the same name as the author: The Discreet. He is an imaginary character who shares the best secret spots on the left bank of the Seine for hotel guests to discover.
Amsterdam’s Schiphol airport has built a park for travelers to relax in before their flight. There is an indoor section with real trees and park sounds as well as an outdoor space.
