Business Services (96)
Robocops in jail
The Korean government is testing robots that will act as security guards in correctional facilities. The robots’ duties include general video surveillance and to warn staff in case inmates attempt suicide.
Why it matters
Introducing robots into the security sector will cut down costs and the risk of violence for jail staff. Leading mechatronic (robot building) brands seem to have a promising future, yet the question is how to cope with consumers justified fear of such ‘products’. Will a friendly robot design and PR campaign be enough?
Marketing consultancy Barcelona Virtual offers a virtual auditorium called CEL in the virtual world Second Life, which can be used for conferences and business meetings. The service aims to cut time and costs, such as travel and event expenses, that would be incurred in real life but serve the need for people to ‘meet’.
In order to promote its B2B services, the French operator SFR has launched a WebTV competition. During 8 weeks, 8 companies will broadcast videos of how they use SFR products. A winning company will be chosen according to the most innovative and effective use of SFR products.