Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
This iPhone app from Albert Heijn, the biggest supermarket in the Netherlands, combines your shopping list with their enormous database of recipes. While browsing on the recipe finder, you can immediately put all the ingredients on your shopping list.
Sosh is a virtual mobile network operator, part of the telecom group France Telecom/Orange. Although Sosh’s offers are only available online, the brand launched pop-up stores in Paris and others French cities. The pop-up stores only show tie-in products, which are not for sell in store.