Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Project Glass has been in the works for several months at Google. With a minimalist design, the glasses have a partly-transparent video screen that streams data in front of your right eye. The prototype displays information in smartphone-like format. It’s hands free and it interacts with online data via natural language voice commands.