Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.