Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
Director Christopher Nolan and composer Hans Ximmer have partnered with mobile app developer RJDJ to bring the world of Inception to the consumer through their phones. The app uses stimulus, such as sound, ambient light levels and geo-location, from the “player’s” life to construct the world of the dream.
Beheard.ae is a new site hosted by AE mobile phone operator DU, where visitors can complete online surveys and voice their opinions about a range of current issues, ranging from the global crisis to job security.