Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
Scanbucks is an iPhone application that turns your supermarket into a playground. The rule is simple: scan the barcodes of the products the game asks you to find. Every time you scan a product and check-in the store, you win “scanbucks”. You can then convert them into gifts, iTunes credits, etc.
Office Box is a new business solution from state-owned Portuguese Telecom PT, that allows small and medium retailers to have management and communication tools in one integrated service. The Office Box offers retailers broadband, telephone, TV and management tools such as stocks control, cash flows, selling statistics and campaign analysis.