Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
What’s the one thing people don’t leave home without? Their mobile phones. CardMobili is a mobile phone that contains digital versions of all of your loyalty cards. This provides a new way of sharing promotions with consumers as well creating more opportunity for personalised communications. Cardmobili makes loyalty cards accessible anytime, anywhere in the world.
New York City’s Department of Information Technology & Telecommunications is providing free WiFi to passers-by through the city’s 12,000 phone booths. The whole installation and maintenance is being paid for by an advertiser who provides the ads on the booths.