Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
‘Personal Sim’ is a new service from KPN. Consumers can completely customise their own contract and are free to upgrade or downgrade it whenever they want. They can even put their own photo on their SIM card.
This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash free and ticket free paying solution.