Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
Before the broadcasting of the famous movie “Bienvenue chez les ch’tis” on a national channel, Google advertised its search engine in a contextualized way. While the movie is about the northern region of France, the Google ad takes place in the local scenery of the film.
Sony has unveiled a new smartphone which has a 'floating interface' touchless display. Users simply browse the web by hovering a finger above links they would normally touch. The Xperia Sola handset is due to go on sale in the second half of 2012.