Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
3D is the current in-vogue technology and Vodafone has installed the first advertising canvas that shows a 3D video. The short film called Inside is being aired in Callao Square (Madrid) and you can see it with the 3D glasses provided. The objective is to communicate the advantages of using a Blackberry. The footage has been uploaded to the Internet where users can access the video at www.descubresuinterior.com.
Queen’s University Human Media Lab has developed the PaperPhone. This mobile computing device has all the functionality of a smartphone, yet it's as flexible as paper and uses no power when the user is not interacting with it.