DraftFcb

Telecommunications (128)

Rewarding choice

Rewarding choice

Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.

Why it matters

Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?

Connectivity
Turkey
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Braille touchpad

 BrailleTouch is an smartphone application developed by Georgia Tech’s researchers. It enables visually impaired people to write text messages simply by using six keys on the screen representing the Braille alphabet.

France
Conscious
Significance
Telecommunications
 
Apps that pay back

Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it.  People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”.  Users earn rewards when they check in, like a free song download after three stops.  The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.

Connectivity
Significance
Telecommunications
United States