Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Why it matters
Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?
The telecommunication provider tele.ring has introduced a new rate: “The sponsored Basta rate”. Customers under 27 get 1000 free minutes and text messages for €13 if they agree to receive several text messages a day with advertising content.
Nowadays there’s a new way that consumers in Turkey can pay for internet access. Rather than sign up to an annual contract with a monthly fee, they can pay by the hour.