DraftFcb

Telecommunications (128)

Rewarding choice

Rewarding choice

Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.

Why it matters

Teens are willing to express themselves and share their opinions. To them, being heard is important. The gsm operator Turkcell makes a difference by listening to its 12 million members and giving them a choice of rewards. Will we see teen power shape oither brands in the future?

Connectivity
Turkey
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Interior design by phone

IKEA Germany has launched a mobile application that allows consumers to visualise what products will look like in their homes before they purchase them. The customer downloads the application to their mobile phone and can then position products onto photographs of rooms within their home.

Create
Germany
Telecommunications
 
Loyalty goes mobile

What’s the one thing people don’t leave home without? Their mobile phones. CardMobili is a mobile phone that contains digital versions of all of your loyalty cards. This provides a new way of sharing promotions with consumers as well creating more opportunity for personalised communications. Cardmobili makes loyalty cards accessible anytime, anywhere in the world.

Connectivity
Instant Gratification
Portugal
Telecommunications