DraftFcb

Business Services (96)

Retailers see the light

Retailers see the light

Lightglass, an Austrian start-up, combines technology with design to produce luminous lighting for offices and retail spaces.

Why it matters

The growth of online shopping poses a threat for high street retailers. In the future will high street retailers use such technologies to attract customers in store by creating theatre and magic?

Austria
Business Services
Create
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Work test dummies

A call centre in Kyoto, Japan, set up crash-test dummies in front of their staff to foster a higher level in customer service. The dummies represent real people and remind staff that they are not dealing with faceless cases but real people with specific needs.

Business Services
Enhancement
Germany
Significance
 
Connecting the cow spots

Danone launched a portal for livestock breeders on www.danoneleche.es . The platform is a space that allows free and open communications between Danone, its livestock breeders and the dairy industry. The new site is designed to strengthen partnership links and loyalty to their supply chain. It also attempts to add value to applications and processes, management tools and relationships with the company.

Business Services
Significance
Spain