Business Services (96)
Retailers see the light
Lightglass, an Austrian start-up, combines technology with design to produce luminous lighting for offices and retail spaces.
Why it matters
The growth of online shopping poses a threat for high street retailers. In the future will high street retailers use such technologies to attract customers in store by creating theatre and magic?
Source: Wellness Magazine
14. April 2010
Aushopping is a 3D mall that will be launched at the beginning of 2011. It will allow net surfers to walk in a virtual mall that will include real brands going from clothes, banks or home improvement. It will present itself as a social shopping hub.
GfK has launched a service to measure consumers’ emotional reactions to advertising and marketing campaigns, called the EMO Sensor. The firm worked with Saarland University to identify 22 different emotions that have a “significant impact on the behaviour of consumers”, including surprise, interest and boredom.