Business Services (96)
Retailers see the light
Lightglass, an Austrian start-up, combines technology with design to produce luminous lighting for offices and retail spaces.
Why it matters
The growth of online shopping poses a threat for high street retailers. In the future will high street retailers use such technologies to attract customers in store by creating theatre and magic?
Source: Wellness Magazine
14. April 2010
Selling B2B solutions doesn’t always imply a straight B2B advertising strategy. To sell its business services, JuneTwentyFirst, a French advertising agency, has begun a campaign characteristic of the B2C sector: a massive teaser campaign in Paris, driving people to a website that invites open debate on the value of entrepreneurship.
Toymaker Hasbro and Google Inc. recently launched the global online multiplayer game, based on the board game Monopoly. Players start out with 3 million virtual dollars and the object of the game is to become the richest property magnate in the world. The interface uses both Google Maps and OpenStreetMap.