Business Services (96)
Retailers see the light
Lightglass, an Austrian start-up, combines technology with design to produce luminous lighting for offices and retail spaces.
Why it matters
The growth of online shopping poses a threat for high street retailers. In the future will high street retailers use such technologies to attract customers in store by creating theatre and magic?
Source: Wellness Magazine
14. April 2010
Joint Venture is Apple’s latest product, service and marketing initiative all rolled into one. Joint Ventures will see Apple take up the role of a tech consultancy, lending its expertise to small businesses.
Marketing consultancy Barcelona Virtual offers a virtual auditorium called CEL in the virtual world Second Life, which can be used for conferences and business meetings. The service aims to cut time and costs, such as travel and event expenses, that would be incurred in real life but serve the need for people to ‘meet’.