DraftFcb

Business Services (96)

Ray-Ban’s place in the sun

Ray-Ban’s place in the sun

City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.

Why it matters

How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?

Israel
Business Services
Connectivity
Enhancement
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Projetor plays to the crowd

TMN, one of Portugal’s major telecommunications companies, has launched an online platform for potential entrepreneurs and business partners to connect with each other. Named “Projetor”, people can submit ideas and projects which can then be financially supported or provide assistance in solving issues allowing businesses take the next step.
 

Business Services
Connectivity
Conscious
One World
Portugal
 
DIY online advertising

MaakMedia is a tool that makes it easy to develop online advertising for entrepreneurs. All you need is an image, copy and a link. It allows 24 hour access to measure response and make any interim adjustments.

Business Services
Create
Enhancement
Netherlands