Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
Flimmer.de is a German website that allows users to watch movie trailers online and receive real money for answering an attached film-related question. With the right answer the users earn small amounts of money and are able to swap them for cinema coupons or DVDs.
The French telecommunication operator SFR has launched a new service targeted at its business clients. It offers to answer their questions by video on the website, within 48 hours. The video actors are those in the TV ads.