Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
To highlight the storing capacities of the commercial vehicle Opel Movano, the German brand has created a web banner which enables users to send large files (up to 2 gigabytes) to friends and family.
HP Innovation Centres are designed to help other organisations improve and expand their businesses through innovation. HP also identifies where leading technology products, solutions and services can best be applied to enable the success of their business.