Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.
Zaask is a website aimed at linking professional and amateur freelancers (taskers) to businesses and contractors (askers). The website has a rating system that promotes meritocracy: if you do the job correctly, you will have a better chance of getting the next one.