Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
Fliplife is an online game where users virtually take up a profession in various companies. They will be confronted to situations where they will be asked to solve real business and technical challenges. Daimler recently established itself as the first brand in the game to propose real tasks.
A Munich startup called Unseenideas.com is the first marketplace for ideas, campaigns and concepts. The site hopes to attract creative agencies to publish unused ideas and provide a platform to market them to others.