DraftFcb

Business Services (96)

Ray-Ban’s place in the sun

Ray-Ban’s place in the sun

City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.

Why it matters

How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?

Israel
Business Services
Connectivity
Enhancement
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Paranormal demonstration

Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV,  but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.

France
Business Services
Enhancement
 
Ca-realism

www.careerealism.com is a career advice blog, and one of the top career advice tools on Twitter.  Their tagline reads: “Because EVERY Job is Temporary.”  In fact, the number of people in the U.S. who claimed to have job security fell 17.5 percentage points in 2009. This sums up a major shift in the way we view employment, and how we prepare for it.  A transitory job market means people are on the job hunt more often, and for longer.  It’s also affected higher education, with more and more students opting for an interdisciplinary track over a narrowly focused pre-professional program.
 

Business Services
Fear
United States