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Ray-Ban’s place in the sun

Ray-Ban’s place in the sun

City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.

Why it matters

How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?

Israel
Business Services
Connectivity
Enhancement
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