Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
Designers Sebastian Rønde Thielke and Anders Højmose have created a new time management tool called ‘daily stack’. It consists of different colored wooden blocks that are electronically connected to your computer and visualized as a widget on the desktop. Each block and color represents a different task and time period. When each task is finished a wood block is removed making the daily workload a physical entity.
In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.