Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
Not something normally associated with headhunting, Wanted Selección is a Spanish HR company which uses authenticity in its approach. Using ‘homemade’ cookies, the recruitment firm write positive and affirming messages on their cookies such as sharing ’10 tips to be happy at work’. They created an unusual corporate video to help spread the message ‘be happy at work’, approaching the concept of job hunting in a more positive and quirky way.
In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.