Business Services (96)
Ray-Ban’s place in the sun
City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.
Why it matters
How could you make your brand more useful while giving your community not only a reason to buy the brand, but to celebrate it and connect with it on an ongoing basis?
The digital world has changed the professional environment and a lot of new career paths have emerged from this. While universities continue to offer classical career education, courses don’t always reflect the actual job market needs.
That’s why Infoempleo (a job search website) and Kschool (a digital professions school) created a new professions guide. It aims to help students and professionals know what’s really going on and which specialities are most in demand.
In Germany, Volkswagen recently decided to improve the work-life balance of its employees by disabling the receipt of work emails outside of working hours. All other functions of the smartphone are not affected, so it still can be used as normal.