House & Home (113)
Raw furniture
“IKREA” is a book that explains how to make your entire house ecological by using wooden green pallets. It jokes with the‘IKEA’brand name by enhancing the letter ‘R’ which stands for: reduction, recycle, recovery, reutilization and responsibility.
Why it matters
It’s a step further in eco-thinking and acting. Is this a demonstration of how companies should help customers survive in a tough economic crisis while making them think green?
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