Travel & Tourism (148)
Qatar Airways flies high in the technology sky
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.
Why it matters
Qatar is innovating around its passenger needs. They are likely going to work on the plane, so the flight should help connect them. They may be headed for a meeting, so the flight tries to reduce jetlag. They solve problems with features, building loyalty in a commoditised market. How can other companies incorporate these small touches into their finished product that help consumers feel like the brand ‘thought of everything?’ How can even small-scale innovations, like packaged goods, start to solve broader complaints with overarching features when redesigning?
Atrapalo.com has launched a promotion where the consumer can book one of the 300 destinations that the portal offers, by giving his personal information but not paying anything until his return. When back, the consumer decides how much he thinks his holidays were worth. If he has enjoyed the trip, he pays a fair amount and if not, then the holidays are free.
Air France have launched a new social network called ‘Bluenity’ designed to link members who are travelling to the same destination. It also allows you to review the profiles and the “trip attitudes” of the other flight’s passengers. The community’s members exchange tips about good places to visit and even meet up during their trip.