Travel & Tourism (148)
Qatar Airways flies high in the technology sky
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.
Why it matters
Qatar is innovating around its passenger needs. They are likely going to work on the plane, so the flight should help connect them. They may be headed for a meeting, so the flight tries to reduce jetlag. They solve problems with features, building loyalty in a commoditised market. How can other companies incorporate these small touches into their finished product that help consumers feel like the brand ‘thought of everything?’ How can even small-scale innovations, like packaged goods, start to solve broader complaints with overarching features when redesigning?
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.
Travellers at France’s Charles de Gaulle Airport can relax in style thanks to IKEA’s new VIP lounge that houses over 220-square meters of family-friendly space. The IKEA Lounge is a free experience where visitors can wait for their flight while reading or watching TV from a comfortable sofa. Tired travellers can even hop into an IKEA bed located in one of the 9 bedrooms of the space for a short nap. Meanwhile, children can enjoy themselves in a secure area where qualified instructors will entertain them for the duration of their stay.
The Swedish furniture giant has installed this well-designed and comfortable area to alleviate stress and nervousness due to holiday travel, further showing its commitment of improving the everyday life of its consumers.