Travel & Tourism (148)
Qatar Airways flies high in the technology sky
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.
Why it matters
Qatar is innovating around its passenger needs. They are likely going to work on the plane, so the flight should help connect them. They may be headed for a meeting, so the flight tries to reduce jetlag. They solve problems with features, building loyalty in a commoditised market. How can other companies incorporate these small touches into their finished product that help consumers feel like the brand ‘thought of everything?’ How can even small-scale innovations, like packaged goods, start to solve broader complaints with overarching features when redesigning?
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.
A private American airline company is offering passengers a special packaged flight that could get them in the Mile High Club. Flamingo Air has launched the ‘Flight of Fancy’ taking couples on an hour flight which includes a double bed, a bottle of champagne, and “one very discreet pilot”.