Travel & Tourism (148)
Qatar Airways flies high in the technology sky
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.
Why it matters
Qatar is innovating around its passenger needs. They are likely going to work on the plane, so the flight should help connect them. They may be headed for a meeting, so the flight tries to reduce jetlag. They solve problems with features, building loyalty in a commoditised market. How can other companies incorporate these small touches into their finished product that help consumers feel like the brand ‘thought of everything?’ How can even small-scale innovations, like packaged goods, start to solve broader complaints with overarching features when redesigning?
Looking to book a hotel room, get the best offer possible and not spend hours trying to do so? The Blink App allows you to book a room in four clicks on your smartphone. It offers its customers highly competitive discounts. The only requirement is that the booking needs to be made the same day the customer intends to check in at the hotel. In addition, to guarantee the quality of the establishments, Blink selects the best available four and five star hotels in each city.
Air France offers their first class travellers the opportunity to attend an art exhibition during their flight. A room in the aircraft has been given over to use as an art space, and in January 2010, the in-flight exhibition was ‘First Colour’ by the photographer Inge Morath, in association with the Magnum Gallery.