Travel & Tourism (148)
Qatar Airways flies high in the technology sky
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.
Why it matters
Qatar is innovating around its passenger needs. They are likely going to work on the plane, so the flight should help connect them. They may be headed for a meeting, so the flight tries to reduce jetlag. They solve problems with features, building loyalty in a commoditised market. How can other companies incorporate these small touches into their finished product that help consumers feel like the brand ‘thought of everything?’ How can even small-scale innovations, like packaged goods, start to solve broader complaints with overarching features when redesigning?
'JakPak' is an all-weather jacket that can also be used as a single tent within a few zipper moves, making it obsolete to search for a hotel on hiking trips.
Transport for London tube drivers on the Piccadilly line have been given a book of famous quotes to read out as part of their daily announcements. The initiative was created by Turner Prize artist Jeremy Deller as part of TFL’s Art on the Underground scheme. Deller hopes it will make commuters' journeys a bit more thought provoking.