DraftFcb

Travel & Tourism (148)

Put your head down...in the clouds

Put your head down...in the clouds

The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.

Why it matters

The design provides a true experience for guests and goes beyond providing all the functional elements one would want or need in a hotel room. Are there other services that may be considered routine or functional that could be spiced up to make the experience worthwhile?

Austria
Enhancement
Escape
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

From Portugal with love

A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.

 

Authenticity
Connectivity
Experience
Portugal
Travel & Tourism
 
Foreign communication tees

For people who can’t sit still and love to explore foreign lands, language can pose a significant barrier. But, who has time to sit down and cram a new language every time you set foot on new soil? Traveler’s Phrasebook has solved that problem with foreign communication tees. All the traveler need do is point to the correct image on their chest to communicate with the locals.

Enhancement
Experience
Instant Gratification
One World
United States
Travel & Tourism