Travel & Tourism (148)
Put your head down...in the clouds
The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.
Why it matters
The design provides a true experience for guests and goes beyond providing all the functional elements one would want or need in a hotel room. Are there other services that may be considered routine or functional that could be spiced up to make the experience worthwhile?
‘Couple Up to Buckle Up’ is a Scandinavian Airlines 2 for 1 offer you can only access if a user is with someone else. The airline encouraged its members to enjoy an upcoming trip rather than stack air miles. Conscious that couples usually book a trip together, they decided to leverage that insight and tailor an offer that required them coming together to access the content.
The campaign uses two unique QR codes and requires each person to scan the code assigned to them. It produces one half of the video-based offer. The full offer only becomes visible when both phones are set side by side and the two videos are played in sync.
Izmir fx - 360° interactive city guide contains 10,000 360-degree images, 60 thousand point straight photos and 200 hours of video image on a website. Izmir’s historical, cultural and urban spaces are promoted to their best degree.