Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Renault has entered into partnership with the cosmetic brand Biotherm to create a “spa car” called Zoe Z.E. This electric vehicle respects the environment and the body: it doesn’t emit carbon, its air conditioning helps to moisturise skin and it diffuses a de-stressing fragrance into the inside of the car. The car might be offered for sale in 2012.
Peugeot has launched a novel city-based rental scheme, Mu, in which you can hire an electric car (the Peugeot i-On) to try it out.