Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The automotive Italian brand Fiat has developed an action through the Foursquare network. It will attempt a "check in" record with attendees at the upcoming Bologna motor show. The goal is to achieve the "Super Swarm Badge" (250 check-in’s at the same location, over a period of three hours), or possibly "Super Duper Swarm Badge", 500 people!
Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.