Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
“Eco:drive” is a free software tool which can be used by owners of Fiat cars with a Blue&Me media system. It is a software that analyses your driving style and then calculates your personal eco index with the objective of reducing fuel consumption and therefore protecting the environment.
Car show AutoRAI 2009 took a new and innovative approach to its exhibition by clustering cars into six ‘experience worlds’ instead of grouping by brand. The six sectors were Family & Travel, Cabrio (convertible), Luxury and Sports Cars, Adventure, City & Compact and Green Innovations.