Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The Denzel Group is opening a new green showroom in Vienna. It’s the first showroom in Europe to offer Austria’s largest variety of eco-friendly automobiles from a selection of manufacturers. And includes natural gas passenger cars, electro cars and bio ethanol automobiles.
With the popularity of smart phones, people are constantly connected to social media. Ford has recognised this by developing a new programme, Applink, that reads out your tweets to reduce the risk of accidents.