Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.
An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.