Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Virtual takes one giant leap closer to reality as Mitsubishi launches Live Drive—an online test-drive. Mitsubishi will allow US residents 18+ (with a driver’s license) to drive a real 2011 Outlander Sport around a test course right from the comfort of their squishy desk chair at home. How you ask? By rigging the car to respond to interactive remote controls via the internet.
Peugeot has launched a novel city-based rental scheme, Mu, in which you can hire an electric car (the Peugeot i-On) to try it out.