Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
A new model Volkswagen Polo drove across The Netherlands for a week. Whoever spotted the car can flag it down and take over the wheel. The contestant who travels the most kilometers per day goes to the final on the 28 of July and has a shot at winning the new Polo.
Luxury sports car manufacturer Koenigsegg have signed an agreement to purchase General Motors’ Saab business in a move that is expected to revive the brand’s flagging fortunes. The niche Swedish brand is expected to take the brand back to its innovative roots, when it pioneered turbocharging and aerodynamics.