Automotive (124)

Protecting pedestrians with a bounce

Protecting pedestrians with a bounce
Volvo is known for their safety record, but they have now taken this innovation even further. The new 2013 V40 hatchback now carries external airbags to protect pedestrians. These airbags are a world first and are located at the base of the windshield of the car. They are activated in the event of collision with a pedestrian. Sensors on the front bumper register the physical contact between the car and the pedestrian and release the rear end of the bonnet to deploy the airbag.


Why it matters

The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?

  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Social swarming

The automotive Italian brand Fiat has developed an action through the Foursquare network. It will attempt a "check in" record with attendees at the upcoming Bologna motor show. The goal is to achieve the "Super Swarm Badge" (250 check-in’s at the same location, over a period of three hours), or possibly "Super Duper Swarm Badge", 500 people!

Cinema On Wheels

Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.

Instant Gratification