Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
“Waze” is a social mobile app that gives people real time GPS navigation according to the live condition of the road. Users report traffic jams so that they can be shared with other users, suggesting faster routes for their journeys.
Portugal has become a European trendsetter in green transport, having launched groundbreaking plans for a nationwide network of recharging stations that would allow battery-driven electric automobiles to cruise the highways. By 2011 there will be 1,300 stations around the country as well as the introduction of tax incentives for individuals and businesses buying electric vehicles.