Automotive (124)

Protecting pedestrians with a bounce

Protecting pedestrians with a bounce
Volvo is known for their safety record, but they have now taken this innovation even further. The new 2013 V40 hatchback now carries external airbags to protect pedestrians. These airbags are a world first and are located at the base of the windshield of the car. They are activated in the event of collision with a pedestrian. Sensors on the front bumper register the physical contact between the car and the pedestrian and release the rear end of the bonnet to deploy the airbag.


Why it matters

The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?

  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cinema On Wheels

Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.

Instant Gratification
Seatbelt supervisor

An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.

United Arab Emirates