Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The French car maker Peugeot has entered into a partnership with men’s magazine GQ to create the CG car, a concept car displayed in Peugeot’s store on the Champs-Elysees. The car is specifically designed to match a man’s tastes both in looks and performance.
With the popularity of smart phones, people are constantly connected to social media. Ford has recognised this by developing a new programme, Applink, that reads out your tweets to reduce the risk of accidents.