Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Audi gave the professional designers a break and asked the customers how the Audi should look in 2025. They created an online design challenge supported by the EA game “Spore” – a virtual-world video game which allows players to control the development of a species from start to finish. Interestingly, this game is mostly played by teens.
Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.