Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The new TV commercial of the French carmaker Renault parodies the last advertising campaign of the German brand Opel. A man, speaking a funny mix of German and French, presents a Renault car. The Opel campaign starred German engineers presenting Opel cars in German and was subtitled in French.
“Fiat 500” has become one giant game card in order to be won at Casinò de la Vallée in Saint Vincent: the car has been covered with 16.000 coupons and whoever finds the ‘You Win’ under one of them, takes the car home.