Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The Bicycle Repair Man is an innovative service that recently appeared in Lisbon to assist those who cycle in the city and experience any kind of problem with their bicycles. Cyclists just call and ask for help from a professional who will cycle to their location on a specially equipped bike.
"Going northwards” is the name of a challenge that Fiat took on last Christmas. The challenge was to make it from Milan to the North Pole through the harsh winter conditions on board of a 500 Fiat Twin Air in order to reach Santa Claus in the period before Christmas.