Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Renault has adopted an intriguing POS strategy in Paris. An exhibition called Sensation allows consumers to experience cars both with their eyes and their nose. Fragrances are released near the cars associated with the personality of each new vehicle. Since its opening in March, this campaign has attracted more than 40,000 people.
As more automobiles with hybrid and electric engines hit the roads new dangers pop up – E-cars are almost noiseless so pedestrians or bicycle riders can hardly hear them coming. Toyota now sells noisemaker kits to give these car types sound again.