Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The Eco Drive Challenge is an initiative promoted by Volkswagen. Following the Think Blue campaign, Volkswagen Portugal has launched a challenge on its Facebook page. The first 30 enrolments will be selected to participate in a competition in Palmela, Portugal. The goal is to choose the most eco-friendly driver who will go on a trip to Germany to compete with other eco-friendly European partners. The final prize is a Polo BlueMotion.
Fiat is teaming with Swedish technology companies AutoAdapt AB and Alelion batteries to produce an electric car based on a converted version of the Fiat 500. 300 are expected to hit the roads before 2010.