Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
BMW is currently developing car headlights based on laser technology. They are supposed to be a thousand times brighter than LEDs. They can also be used to scan possible dangers on the road ahead, adjust speed levels and regulate light diffusion.
Usually government officials in Russia drive luxury German cars. Now they will be forced to drive cars of local producers. There will be a special line of Russian retro vehicles for presidents and members of government only.