Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
With the popularity of smart phones, people are constantly connected to social media. Ford has recognised this by developing a new programme, Applink, that reads out your tweets to reduce the risk of accidents.
Park circa is a new app which connects people in search of a parking space with people who currently don’t need theirs. Owners of a parking space can upload the location of their space and set a price as well as a schedule of when it’s available. Neighbours can then see if a parking space is available in their area.