Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Students and researchers at the Freie Universität of Berlin are now making it possible to steer a car without hands. Drivers wear a ‘sensor cap‘ that measures brain activity and therefore recognises the direction the driver wishes to turn.
Citroën and architecture studio A-cero have created a special series of the DS3 model. The architect Joaquín Torres, known for designing homes of celebrities such as Cristiano Ronaldo, Fernando Torres and Penelope Cruz, will design a custom roof on the car after finding out more about the buyer. Citroën DS Series by Joaquin Torres is limited to 50 units and differ from each other thanks to unique designs inspired by the buyer.