Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Raphaël Domjan’s dream to sail around the world in a solar-powered boat may just come true. The futuristic solar lithium-Ion battery-powered catamaran Planet Solar has now been built. The superefficient battery system even enables the yacht to travel for three days without any sun.
Luxury sports car manufacturer Koenigsegg have signed an agreement to purchase General Motors’ Saab business in a move that is expected to revive the brand’s flagging fortunes. The niche Swedish brand is expected to take the brand back to its innovative roots, when it pioneered turbocharging and aerodynamics.