Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.
New Ford Focus 2.0The sports journalist, Sara Carbonero is the ambassador of the new Ford Focus. She stars in a presentation video that the brand has uploaded on YouTube and Facebook.The campaign was developed exclusively on social networks. Facebook has created a community with exclusive content where users can win 12 Ford Focus participating in different dynamics. Within this group, there is an app where the user must demonstrate their driving skills through ten different Spanish cities.