Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
The automotive Italian brand Fiat has developed an action through the Foursquare network. It will attempt a "check in" record with attendees at the upcoming Bologna motor show. The goal is to achieve the "Super Swarm Badge" (250 check-in’s at the same location, over a period of three hours), or possibly "Super Duper Swarm Badge", 500 people!
“BMW Sustainability Press Experience” is a green tour of the country on board the most energy efficient BMW ever to come off the production line. Visits to the Hydrogen Park in Venezia, the wind farm near Salerno and the Geothermal community in Pisa turn the green tour into a truly credible and immersive “sustainability experience”.