Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Tokyo University teacher Kiitiro Hatoyama, believes he has got the solution to the horrible traffic jams in Moscow. His proposal is to introduce ‘smart’ traffic lights, which react according to traffic and weather situations.
Car-2-Car Communication: Let there be light.
German Company EADG makes bold use of OLEDs (organic light emitting diodes) for its electrically powered ‘Light Car Open Source Project’. The lights help driver-to-driver communication by displaying braking force and warning signs like ‘traffic ahead’ on the back of the car.