Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Telefonica and Endesa have installed several ports in Madrid allowing people to charge their electric cars in telephone booths for free. After this trial, the plan is to expand to other cities and countries.
Volkswagen is launching the car-sharing programme Quicar in Germany with 50 fuel-efficient vehicles. Members can book cars online using a mobile app. To make the most out of the navigation and entertainment systems, members are issued with SD cards, allowing them to store their own addresses, routes and music.