Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
Electric cars are turning heads at the Consumer Electronics Show (CES) in Las Vegas, and in 2010 we’ll finally see electric car models from Chevrolet and Nissan hitting dealer lots. But excitement is building around one of the Chevy Volt’s tangential features – the ability to control the car’s functions form your mobile phone. Chevy has developed an app for iPhone, Blackberry, and Droid that lets you monitor the car’s battery charge, lock & unlock the doors, even remote-start from your phone.
Portugal has become a European trendsetter in green transport, having launched groundbreaking plans for a nationwide network of recharging stations that would allow battery-driven electric automobiles to cruise the highways. By 2011 there will be 1,300 stations around the country as well as the introduction of tax incentives for individuals and businesses buying electric vehicles.