Protecting pedestrians with a bounce
Why it matters
The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?
A new autonomous vehicle-control system on the BMW drawing board could prolong the driving lives of the elderly behind the wheel, without compromising their own, or others’ safety on the roads. The ‘Emergency Stop Assistant System’ detects when a driver loses control or is stricken by a medical problem, activates autonomous driving mode, manoeuvres to the roadside and switches on hazard lights. A telematics system then sends out an emergency call.
Ford Spain has bottled the ‘smell of new car’ for a market that desperately craves it: buyers of second hand vehicles who miss out on a crucial part of the new car experience. Ford sprays the scent into all their used vehicles promising that their cars will feel just like new.