DraftFcb

Automotive (124)

Protecting pedestrians with a bounce

 Protecting pedestrians with a bounce
Volvo is known for their safety record, but they have now taken this innovation even further. The new 2013 V40 hatchback now carries external airbags to protect pedestrians. These airbags are a world first and are located at the base of the windshield of the car. They are activated in the event of collision with a pedestrian. Sensors on the front bumper register the physical contact between the car and the pedestrian and release the rear end of the bonnet to deploy the airbag.

 

Why it matters

The core Volvo brand value is safety. They keep evolving their USP and this time it goes beyond only passenger safety. This sets them apart from all other car manufacturers. Can you think of ways to stay true to your brand promise, yet develop new products and services that are truly relevant for your customers?

Spotted by: Valentijn Spek
Source: http://ibnlive.in.com
11. April 2012
Automotive
Conscious
Enhancement
Netherlands
Share | Email to friend | Print
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The brighter traffic light

Tokyo University teacher Kiitiro Hatoyama, believes he has got the solution to the horrible traffic jams in Moscow. His proposal is to introduce ‘smart’ traffic lights, which react according to traffic and weather situations.

Automotive
Enhancement
Escape
Russia
 
let your car do the talking

Car-2-Car Communication: Let there be light.
German Company EADG makes bold use of OLEDs (organic light emitting diodes) for its electrically powered  ‘Light Car Open Source Project’. The lights help driver-to-driver communication by displaying braking force and warning signs like ‘traffic ahead’ on the back of the car.

Automotive
Connectivity
Germany
One World