Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
Big Brother 2.0. Instead of just locking a dozen people in a house for a period of time without access the outside world why not make it more interesting? In the new TV show Secret Story all contestants have a secret. You can’t trust anyone other then your own instinct. The goal is to keep your own secret to yourself and reveal the secrets of other contestants.
Traditionally in Russian cinemas, films started fifteen minutes after the time printed on the tickets, providing a fifteen minute window of advertising. This is now changing to show the actual film start time due to new legislation.