Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
Ebooks that form the digital media equivalent of a conventional printed book are gaining mainstream traction with the launch of readers such as Amazon’s Kindle and the Sony Reader, which allow consumers to store hundreds of novels on just one piece of hardware.
McDonald’s Sweden has just finished its Pick an’ Play operation. The concept was simple. It allowed passers-by with a Smartphone to challenge each other to a game of ‘Pong’ on a giant screen in Stockholm. An international brand choosing to make us famous (and a free dessert to the winner).