Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
Hitachi has developed a gesture-controlled TV that removes the need for a remote control, allowing watchers to operate the TV simply by waving their hands. The embedded camera sensor recognises hand motions, allowing you to turn it on and off, change channels and control the volume simply by waving horizontally or vertically.
'Alma cheese, directly from the cheese maker' is the motto of this Austrian cheese company. To highlight the important work of the dairymen in the Alps of Vorarlberg, Alma has sent 10 people to live in an alpine hut in Bregenzerwald. Their experiences will be reported via a blog. One of the bloggers will be Lena Hoschek, well known Austrian designer, who creates modern dirndl dresses.