Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Anjuno: A name-your-price digital media community. The ‘pay-what-you-think-it’s-worth’ business model has gained traction across industries; from food to music to marketing services. Now there’s a new online community that pulls together a range of digital media from independent artists – including musicians, authors and game developers, who have their creations for sale on anjuno.com. Consumers pay whatever they want – even $0, and Anjuno gets 15%. The goal is to connect content creators directly with fans and consumers.