Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
Producers of the popular children’s TV series, Sesame Street, are making an episode focused specifically on helping families through times of economic difficulty. The Muppets and their human friends and neighbours will talk about how to deal with the impact of the recession in an upcoming PBS primetime special, "Families Stand Together: Feeling Secure in Tough Times," starring Elmo.
French consumer product company BIC has launched an educational tool for primary schools which combines the new BIC Tab tablets and BIC Connect software. The 10-inch rugged tablet, developed in collaboration with Intel, is meant to teach school children about handwriting and digital technology. Teachers use a laptop to communicate wirelessly with the tablets. The solution will be launched with approximately 100 preloaded exercises and software to allow teachers to create assignments. Children can access the internet under their teacher's control. The equipment can cost anywhere between 6,000 to 20,000 euros depending on the number of tablets supplied.