Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
“True Blood”, “Twilight”, “The Vampire Diaries”, “BLOOD: The Last Vampire”, “Cirque du Freak: The Vampire’s Assistant” - audiences in the U.S. can’t get enough of the vampire genre right now. The premiere of Vampire Diaries on the CW netted 4.91 Million viewers, garnering the network’s best ever ratings among women and teens, and best ratings among all adults since Oct. 2007.
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.