Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
W Hotels Worldwide is re-launching its founding Whatever/Whenever" philosophy with five new experiential offerings sure to turn the most discerning travelers into believers. Starting April 17th, guests who have long been used to getting whatever they want, whenever they want it, will be able to access new services by pressing the Whatever/Whenever button on their hotel phone. Luxuries like luggage free travel, thoughtful pillow menus, portable snacks for the plane ride home will be some of the services on offer. This service is going to first be made available in W Hotel İstanbul.
Coffee houses in Moscow have started sharing free monthly magazines that contain digital news, particularly interesting blogs, in printed form. (There is also an online version of the magazine with direct links to the blogs and interesting content).