Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
A high-end internet-lounge has opened in Moscow by the name of “Bibli-iteka”. Customers can play pool or online games, have coffee, dance or have a meal. They can even come alone and meet people through networked games – and maybe go for a drink later on?
The TV channel Fox Crime has installed the first interactive augmented reality billboard. iPhone users who walk next to the billboard can download the app from iTunes and activate it taking a photo of the billboard image. The user can then play a game by pointing their iPhone to the windows installed on the billboard. Two kinds of characters appear: common pedestrians in green and criminals in red. Shoot the criminals to earn points and post the results on Twitter. The player who gets the highest score wins an iPad.