Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
Tata DOCOMO, a leading mobile service provider in India, leveraged Twitter to allow its users to purchase value added services and applications simply by tweeting.
Subscribers register their twitter handle with Tata DOCOMO and post confirmation they can buy ringtones they like by Tweeting to @tatadocomo. So for example, if you tweet #act#gangnam to @tatadocomo you will be able to activate the Gangnam Style ringtone.
100 Montaditos (a Spanish bar chain) has launched an app called “Montaditos”. It allows you to look up the menu, note down your order and then find your nearest restaurant. But the most eye-catching function is that restaurant visitors can chat with each other either in that particular restaurant or another one in the chain.
This application will help the shyest people to break the ice with sentences suggested by the system. Moreover, the software will measure the temperature of the conversation to check the affinity of those two people.