Media & Entertainment (173)
Prime time on YouTube
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
Why it matters
More and more companies plan part of their campaigns on YouTube, but many of them still underestimate its power and potential. Brands can reach the right target audience, personalize their campaigns and possibly get them to become viral. With the emergence of so many new tools in the digital space, are brands really making the most of them? Are brands just in the middle of the learning curve when it comes to these digital platforms?
TF1, a French TV channel, innovates with its first crossmedia serial. Viewers can follow the heroine, Clem, beyond their TV via the web and their mobile phone. A blog designed like a social network allows the users to immerse in Clem’s teenage life and help her to make crucial choices by voting. The scenario of the next episode evolve according to these collective decisions. Finally, viewers can chat on the blog during the broadcasting.
Optimus Secret Shows are a series of secret gigs sponsored by mobile operator Optimus. Only people who are friends with the brand on MySpace can gain access to the free gigs. During the weeks before they are given clues about the city, the venue and the band.