DraftFcb

Travel & Tourism (148)

Press 0 for the art concierge

Press 0 for the art concierge

The luxury French hotel “Le Royal Monceau” hired an art expert to help guests learn more about Parisian art. The Art Concierge can answer any questions guests might have relating to art, design, and culture. Guest can ask an array of questions, including purchasing art, opening dates of new exhibitions, and even where to spot good street art.
 

Why it matters

 This has proved to be an unexpected and innovative service to offer customers. Are there any other ways you can engage your patrons besides your usual method of operation?
 

France
Authenticity
Create
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

In-flight gallery

Air France offers their first class travellers the opportunity to attend an art exhibition during their flight. A room in the aircraft has been given over to use as an art space, and in January 2010, the in-flight exhibition was ‘First Colour’ by the photographer Inge Morath, in association with the Magnum Gallery.

France
Experience
Travel & Tourism
 
Face on your case

“Casetagram” is a phone application that lets you create a personalised iPhone case with photos you shot with Instagram.

Enhancement
Significance
Italy
Travel & Tourism