Automotive (110)
Pre launch advocates
Dutch consumers that sent a simple tweet to Audi had a chance to test drive the new Audi Q3 months before it was released on the market.
Why it matters
Social media can be a great resource for creating buzz around product launches, whilst building an online following of advocates. Audi have shown that it’s even possible to do this months ahead of the official launch date. What other ways will we see brands create buzz around products not yet available on the market?
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Wi-Fi with your car is a new option proposed for the Peugeot 5008 with a view of then spreading this to all Peugeot models.
