Social Cause (141)
From potty to potash
Peepoo is a single-use, self-sanitising, biodegradable toilet bag. Thanks to its urea-based biochemical technology, the bag prevents faeces from contaminating the immediate area and then can eventually turn into valuable fertilizer.
Why it matters
Up to 50% of deaths in emergency and refugee camps are linked to a lack of basic sanitation and contaminated water from human excrements. While 40% of the world’s population lack access to even the simplest toilet, this seems like an amazing temporary solution. But can the Peepoo become more than a temporary problem-solver?
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.
LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.