Social Cause (141)
From potty to potash
Peepoo is a single-use, self-sanitising, biodegradable toilet bag. Thanks to its urea-based biochemical technology, the bag prevents faeces from contaminating the immediate area and then can eventually turn into valuable fertilizer.
Why it matters
Up to 50% of deaths in emergency and refugee camps are linked to a lack of basic sanitation and contaminated water from human excrements. While 40% of the world’s population lack access to even the simplest toilet, this seems like an amazing temporary solution. But can the Peepoo become more than a temporary problem-solver?
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Ecobags by Vodafone are made from recycled advertising billboard plastic paper. Sales of them support the ‘My Future’ project, which is fund-raising for solar panel installations in one school in each region of Italy.