Social Cause (141)
From potty to potash
Peepoo is a single-use, self-sanitising, biodegradable toilet bag. Thanks to its urea-based biochemical technology, the bag prevents faeces from contaminating the immediate area and then can eventually turn into valuable fertilizer.
Why it matters
Up to 50% of deaths in emergency and refugee camps are linked to a lack of basic sanitation and contaminated water from human excrements. While 40% of the world’s population lack access to even the simplest toilet, this seems like an amazing temporary solution. But can the Peepoo become more than a temporary problem-solver?
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
For Christmas 2008, the Portuguese Red Cross opened a retail store in a shopping mall in Lisbon to sell... HOPE. The store was similar to any other in the shopping centre, with a counter, displays, hangers, and various sizes (prices) but with one essential difference – it ‘sold’ donations.