Social Cause (141)
From potty to potash
Peepoo is a single-use, self-sanitising, biodegradable toilet bag. Thanks to its urea-based biochemical technology, the bag prevents faeces from contaminating the immediate area and then can eventually turn into valuable fertilizer.
Why it matters
Up to 50% of deaths in emergency and refugee camps are linked to a lack of basic sanitation and contaminated water from human excrements. While 40% of the world’s population lack access to even the simplest toilet, this seems like an amazing temporary solution. But can the Peepoo become more than a temporary problem-solver?
Duracell supported victims of hurricane Sandy in New York and New Jersey with a rapid response team. They set up mobile stations to allow people to charge their electronic gadgets, get access to the web and gave away free batteries for torches and other devices.
To support their Adoption Drive, Pedigree offered moviegoers a choice between free 3D glasses and glasses that cost an extra donation. At the screening, viewers would see one of two ads depending on the glasses they chose. One features the dog’s current fate, and the other showed what would happen if he were rescued.