Stores & Spaces (159)
Pop-up kitchen near you
Designer Chmara Rosinke created a mobile kitchen, table and stools made of wood. It also features a foot pump to run water or pots for growing spices. All objects can be folded and easily moved from one place to another.
Why it matters
The mobile kitchen was primarily designed to enable people to actively use public spaces again. The designer used the kitchen in different public areas to sit and eat, inviting passers-by to join in and get to know one another. This piece of mobile furniture brought strangers to share a meal in an intimate fashion. Can this be a tool for brands to provide a little oasis in urban jungles?
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.