DraftFcb

Food & Drink (183)

The pocket sommelier

The pocket sommelier

VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.

Why it matters

With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?

Connectivity
Experience
Food & Drink
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The anti-energy drink

Slow Cow is the antithesis of Red Bull. Dubbed an anti-energy drink, extracts of tea aim to de-stress and relax overworked minds – thus cropping your wings instead of letting you fly.

Escape
Germany
Food & Drink
 
Real world farmville

“Le verdure del mio orto” takes the principle behind the social network game Farmville but makes it a reality. Users simply need to create and manage virtual gardens online, while the actual vegetables are being grown in a traditional way and on ecological farming land. The vegetables, chosen by each user depending on their preferences and seasonality, are then delivered to the user’s home address when harvested.

Significance
Well Being
Food & Drink
Spain