Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
The Moritz beer brand from Barcelona has launched a limited edition beer, 5.0 to commemorate the result of the last game between Barca and Real Madrid, with Barca winning 5-0. In addition to gaining notoriety, Moritz 5.0 seeks to increase its already 9,000 strong fanbase on Facebook.
Italian restaurateur Mr. Zazzeri has begun to allow separate customers to share their wine bottles with dinner.