Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
The French restaurant “Mon Histoire dans l’assiette” has created an innovative menu: it is entirely free of 11 of the most common allergens.
It also serves seasonal ingredients to show that the range of food guests - with some form of food intolerance or another - can eat doesn’t need to be so limited.
A low-priced alternative to ecological milk produced by Arla Foods as a response to the decline in sales as consumers cut back in the recession.