Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.
Simple Blood Alcohol Content is an application that helps drivers estimate their blood alcohol levels. The user needs to indicate their weight and how many drinks they’ve had. The app will then calculate an estimated value of blood alcohol content. The free application, promoted by Grant’s Whisky in Portugal, is available on the AppStore and is a huge success.