DraftFcb

Food & Drink (183)

The pocket sommelier

The pocket sommelier

VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.

Why it matters

With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?

Connectivity
Experience
Food & Drink
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Germany launches first food themed hotel

The College for German Food Retailing plans to open its doors to the first food themed hotel in 2010. The concept is designed to combine the world of food retailing with that of high-class hotels using shop-fittings and branded rooms that can be sponsored by retailers looking to promote themselves or their products.

Experience
Germany
Food & Drink
 
Taxi dining station

Although characteristically an American diner, inspired by NYC’s big yellow taxi, the concept is 100% Lebanese and comes fully-loaded with comfort food and entertainment. Set up over three floors, the diner boasts a cinema station, a multimedia kids corner and, naturally, a large dining area with a full service bar offering fresh fruit cocktails and shakes. With over 45 LCD screens, the outlet is equipped to host the biggest sports events of the year.

Experience
Significance
Food & Drink
United Arab Emirates