Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
www.luxirare.com is a blog which combines high fashion and haute cuisine. The site features stylistic snaps of both killer clothes and cuisine, cookware and packaging.
“Beauty foods” or nutricosmetics are booming worldwide as consumers ask for products that don’t just cover imperfections, but treat them from the inside out. Marshmallows in the UK, and dried fruit in Japan are just two new products that feature added collagen for skin health. Beauty drinks are especially popular, like Nestle’s Glowelle which contains vitamins, phyto-nutrients & botanical extracts to fight ageing.