Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
“Tribute to Fashion” is an event planned by Coca-Cola Light at the opening of Fashion Week in Milan to raise funds for earthquake victims in Abruzzo.
The desert brand Danette is turning 40 in 2010. To celebrate, it has launched an operation called “Smile, you are a Danette”. The consumer is invited to post a picture of his best smile on a dedicated website. The 480 first net users will be assured to have their pictures selected. 1000 pictures in all will be printed on packs in February 2010.