DraftFcb

Food & Drink (183)

The pocket sommelier

The pocket sommelier

VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.

Why it matters

With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?

Connectivity
Experience
Food & Drink
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cupcakes challenge the croissant

The cupcake has officially arrived in Paris with the opening of three Cupcakes & Co stores in the past six months. Cupcakes have been a craze in the States for the last few years but with the Parisians so revered for their pastry, to date no one has felt the need to act on this trend.

France
Authenticity
Food & Drink
 
The naked truth

Don Simon “attacks” the current Granini campaign with a new comparative advertising campaign. On the print ad Don Simon compare their orange trees to those of Granini. On the TV campaign they also directly compare the origin of the two juices – even showing the bottle of the competitor product.
 

Authenticity
Food & Drink
Spain