Food & Drink (183)
The pocket sommelier
VDS Wines has created a smartphone application that allows customers to access more content about the wine they are drinking or considering buying. Simply point the phone camera at a bottle and it displays information through an augmented reality interface. Using the phone’s GPS, it can also identify the closest location where you can find the wine. The app also provides information about the wines of the region and let’s you send questions to a sommelier.
Why it matters
With the abundance of wines for sale at low prices, this app might have a chance of reaching more than the niche market of wine-lovers and become a good advertising platform for the industry. But can apps aimed at providing information on specific products thrive when smartphone users naturally turn to Google when they want info on the go?
KRAFT Foods Inc is bringing together two of America’s favorite pastimes: baseball and comfort food, but with a new twist. They have reintroduced the Big Noodle in front of Wrigley Field, a large yellow macaroni-shaped statue, but this year it’s topped with "bacon" and emits the scent of fried pork belly every 10 to 15 minutes.
The world's largest chocolate maker, Barry Callebaut, have designed a melt-resistant solution to the sticky problem of chocolate melting in your hands. The innovative "Vulcano" chocolate melts at 55 degrees Celsius compared with the normal 37 degrees – or body temperature. It is also infused with air bubbles to reduce calorie count compared to a solid piece of chocolate of the same size.