Media & Entertainment (173)
Polaroid is finally back with a digital camera that develops instant pictures. The innovation comes from the Zink ink-less technology: its water-resistant paper contains crystals that turn into cyan, magenta and yellow-coloured dots when heated. Once you click, you can develop your 2x3-inch picture in less than a minute. The camera costs $160 and the printing paper is anywhere between $15 to $25.
Why it matters
People who could be curious about instant photography but are hesitant about spending money on it might be tempted by the fact that you can use it as a regular 10 megapixel digital camera. But in the age of Instagram and retro photography, how can Polaroid break through?
For the launch of his latest album entitled ‘Destroyed’, Moby partnered with Soundcloud and Instagram to draw consumers into a multisensory, participatory digital experience with free streaming, photos and a localization twist. The digital experience promotes the physical purchase of the album in an age where “liquid” goods, like music, are losing their value.
The new Axe Excite (Lynx in the UK) campaign was brought to life digitally by locking the Axe angels from the Axe Excite TVC and filming them for two weeks in a specially designed Heaven On Earth house. Consumers were able to see more content (featured exclusively online) if they stayed on the website for longer, provided a product code or if they shared the website via social networks.