Media & Entertainment (173)
Polaroid is finally back with a digital camera that develops instant pictures. The innovation comes from the Zink ink-less technology: its water-resistant paper contains crystals that turn into cyan, magenta and yellow-coloured dots when heated. Once you click, you can develop your 2x3-inch picture in less than a minute. The camera costs $160 and the printing paper is anywhere between $15 to $25.
Why it matters
People who could be curious about instant photography but are hesitant about spending money on it might be tempted by the fact that you can use it as a regular 10 megapixel digital camera. But in the age of Instagram and retro photography, how can Polaroid break through?
McDonald’s Sweden has just finished its Pick an’ Play operation. The concept was simple. It allowed passers-by with a Smartphone to challenge each other to a game of ‘Pong’ on a giant screen in Stockholm. An international brand choosing to make us famous (and a free dessert to the winner).
A Vida é Bela (Life is Beautiful) have launched an ‘Experience Guide’, featuring more than 1000 experiences in Portugal, Spain and Brazil. The guide offers experiences as diverse as parachuting, space travel, Formula One driving and whale watching.