DraftFcb

Media & Entertainment (173)

Pocket Polaroid

Pocket Polaroid

Polaroid is finally back with a digital camera that develops instant pictures. The innovation comes from the Zink ink-less technology: its water-resistant paper contains crystals that turn into cyan, magenta and yellow-coloured dots when heated. Once you click, you can develop your 2x3-inch picture in less than a minute. The camera costs $160 and the printing paper is anywhere between $15 to $25.
 

Why it matters

People who could be curious about instant photography but are hesitant about spending money on it might be tempted by the fact that you can use it as a regular 10 megapixel digital camera. But in the age of Instagram and retro photography, how can Polaroid break through?
 

Create
Instant Gratification
Portugal
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

A shelf that's really an iPod dock

Horizontal 51 is a shelf and an iPod dock in one. With speakers built into the shelf itself, the device can also be connected to your iPhone and TV.

Austria
Enhancement
Media & Entertainment
 
Destroyed disrupts distribution

For the launch of his latest album entitled ‘Destroyed’,  Moby partnered with Soundcloud and Instagram to draw consumers into a multisensory, participatory digital experience with free streaming, photos and a localization twist. The digital experience promotes the physical purchase of the album in an age where “liquid” goods, like music, are losing their value.

Create
Experience
Significance
Media & Entertainment
United States