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Pocket Polaroid

Pocket Polaroid

Polaroid is finally back with a digital camera that develops instant pictures. The innovation comes from the Zink ink-less technology: its water-resistant paper contains crystals that turn into cyan, magenta and yellow-coloured dots when heated. Once you click, you can develop your 2x3-inch picture in less than a minute. The camera costs $160 and the printing paper is anywhere between $15 to $25.
 

Why it matters

People who could be curious about instant photography but are hesitant about spending money on it might be tempted by the fact that you can use it as a regular 10 megapixel digital camera. But in the age of Instagram and retro photography, how can Polaroid break through?
 

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Instant Gratification
Portugal
Media & Entertainment
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