House & Home (128)
Plug, twist and save!
Dialug is an electrical outlet that integrates a timer in the socket. It can be set for however long your device needs the power source and guarantees you don’t overcharge any devices unnecessarily.
Why it matters
Resources are getting more scarce and green credentials are something that consumers are looking for in products. The Dialug plug is a stylish and handy way of doing your part for the environment. Is this the beginning of the rise of eco-friendly design integrated into fundamental functionality?
The washing liquid brand Mir recently launched a promotion in which they allowed consumers to customise the packaging of its products. All consumers had to do was go to the brand website and create their personalised label. They then received the label by post, together with a discount coupon.
Ikea has recently invaded the Parisian subway with a makeover. In several stations of the capital, the brand recreated living rooms with real furniture and posters. It created a lot of buzz and excitement on social networks as Parisians begged Ikea to leave the sofas there permanently.