Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Indian mobile network provider Tata Docomo offers its customers a service that provides them with learning material for any desired topic. Experts, who earn money for their input, collect relevant content and send it to mobile devices in video, picture, text or live interaction format.
Swiss furniture manufacturer mSHAPE are now enabling consumers to design their own tables using their mobile phones. By downloading a mobile application from the mSHAPE website consumers can “sculpt” a computer-generated image of the table, choosing dimensions, materials and colours. These parameters are then transmitted to the computer-controlled production facility for manufacture.