Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Google has launched a Gmail SMS service that allows people to send emails from their SMS-enabled phones with no need for an internet connection. Furthermore, Google isn’t charging for the service, so users only need to pay their usual mobile service fee. Gmail SMS is currently only available in Ghana, Nigeria and Kenya.
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.