Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Bouygues Telecom launched its Facebook page inviting their followers to create a book collecting the best moments/posts/statuses and photos on the network. People were invited to participate in the creation of their books and receive a printed copy of their statuses and photos. They could choose up to 10 friends to add into the book, as well as the desired timeframe: birthday, wedding, the very beginning of the profile, etc.
Design firm John Doe Amsterdam has created “the world’s simplest mobile phone.” This phone is the complete antithesis of the smartphone. It cannot access the web, take pictures or movies, sync with your calendars or even text. It is designed to simply and competently make and receive calls.