Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
A new wireless technology, Near Field Communication, enables devices to communicate across short distances. NFC will transform mobile devices into digital wallets, replacing everything from credit cards to bus passes, whilst simultaneously exchanging peer-to-peer data, evolving barcode scanning and geo location check ins.
Office Box is a new business solution from state-owned Portuguese Telecom PT, that allows small and medium retailers to have management and communication tools in one integrated service. The Office Box offers retailers broadband, telephone, TV and management tools such as stocks control, cash flows, selling statistics and campaign analysis.