Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
MyOrder is a new mobile phone application which allows restaurant guests to browse the menu, order and pay for their meal using only their mobile phone. Consumers who download the MyOrder application can use the technology to order at selected restaurants that are embracing this application in the Netherlands.
Portuguese Portugal Telecom (PT) and Metropolitano de Lisboa (the company who runs the subway system in the Portuguese capital) recently inaugurated a pioneering project: Baixa-Chiado PT Bluestation, a sponsored public transport station. Within this partnership, PT will customise and explore the branding and naming rights of the Baixa-Chiado station – a transit station serving the blue and green lines of the network.