Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.
The idea behind Hiroyuki Tabuchi’s concept for the Fujitsu Mobile Phone Design Award goes like this: just like a chameleon, the phone will take the same appearance as its background. Technically, this mimicry effect seems to be feasible in a few years.