Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Director Christopher Nolan and composer Hans Ximmer have partnered with mobile app developer RJDJ to bring the world of Inception to the consumer through their phones. The app uses stimulus, such as sound, ambient light levels and geo-location, from the “player’s” life to construct the world of the dream.
Indian mobile network provider Tata Docomo offers its customers a service that provides them with learning material for any desired topic. Experts, who earn money for their input, collect relevant content and send it to mobile devices in video, picture, text or live interaction format.