Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Orange launched a wall of tweets on its website where all the news concerning the company is aggregated. Shaped like a sharp (also known as the Twitter hashtag), the wall is constantly updated with employee and PR tweets.
Meo Remote is a new application for mobile phones and tablets. The service enables customers to schedule the recording of their favourite TV programs using the mobile phone or computer. To get connected, consumers need to have a TMN 3G mobile. More than one phone can be associated to the same service.