Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
The Vodafone Booster Brolly uses a clever combination of high gain antenna and low power signal repeater to catch radio waves from a Vodafone transmitter.
Indian mobile network provider Tata Docomo offers its customers a service that provides them with learning material for any desired topic. Experts, who earn money for their input, collect relevant content and send it to mobile devices in video, picture, text or live interaction format.