Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Slot your iPhone into the custom-made holder and capture the look and feel of the 1980s 'house brick' without losing any of your 21st-century specs.
T-Mobile introduced their new product ‘relax’ by letting a real consumer show the benefit of the new product. Contract minutes within a ‘Relax’ contract don’t expire after a month but continue to be valid. T-Mobile started a campaign in which a consumer was asked what he would do with all these extra call minutes. He decided he really wanted to replay his championship soccer match of 15 years ago. The campaign showed how he organized the game and called all his old teammates plus the opponent’s team.