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Telecommunications (128)

Play with a product from your cinema seat

Play with a product from your cinema seat

Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.

Why it matters

As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?

Enhancement
Turkey
Telecommunications
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