Play with a product from your cinema seat
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
Why it matters
As brands take advantage of this technology will cinemas become places where audiences can physically interact with a product and its benefits?
Since the beginning of human history, people have been trying to connect with their decedents. QR codes implemented in grave stones are a step further in this direction. By scanning the QR code on the grave stone with your smartphone this new technology offers a variety of information about the person, such as photos, videos or stories.
Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.