Business Services (96)
Pitch my shop
Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.
Why it matters
This demonstrates how the collaboration between online search tools and brands can bring about advantages for both. What other content may we see businesses share that will add depth to the online experience?
16. September 2009
40% of professionals lose concentration after the first 20 minutes of a meeting. Although the most logical solution would be to shorten the meetings, sometimes the measure is unviable. That’s why the Crowne Plaza offers other alternatives like covering with natural grass some of their meeting rooms. The objective is to promote their client’s business thinking in a non conventional place.
Philips, in partnership with Dutch bank ABN AMRO, have created the Rationalizer system, which comprises an 'EmoBowl' and 'EmoBracelet'. These devices act as indicators of the wearer's mood. A skin detector in the bracelet responds to any increase in emotional intensity, and displays its findings as a dynamic light pattern on either the bracelet itself or on the nearby, rather cool-looking bowl. The colours inside the bowl change from a soft yellow, to orange, to a deep, cautionary red. It’s being touted as a tool to prevent traders from making rash decisions.