Business Services (96)
Pitch my shop
Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.
Why it matters
This demonstrates how the collaboration between online search tools and brands can bring about advantages for both. What other content may we see businesses share that will add depth to the online experience?
16. September 2009
GfK has launched a service to measure consumers’ emotional reactions to advertising and marketing campaigns, called the EMO Sensor. The firm worked with Saarland University to identify 22 different emotions that have a “significant impact on the behaviour of consumers”, including surprise, interest and boredom.
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.