Media & Entertainment (173)
Pikup app pays back artists based on habits
Pikup is a new software tool for iPhone, iPad and Mac. Once installed, it registers what music, eBooks, videos or podcast you consume. At the end of the month it analyses your media behaviour and that of all other people using the same software tool. The tool then proposes you pay a small monthly subscription to support the arts and your contribution is split proportionally between the artists you’ve listened to.
Why it matters
The way artists are being paid for their work has been changing rapidly in the past few years. Even though the Pikup income distribution model depends on voluntary contributions from the media consumer, it allows artists to be recognised and paid based on public appeal. Can we think of new ways to change our business model and get a fair share of the profit?
Set to open in Dubai, Exclusively Yours is a new service that allows women to hire a female friend to share activities such as shopping, bowling or a chat over a cup of coffee.
For the launch of the “Wall Street movie” in France, the radio station RTL has created a street marketing campaign, offering Parisians free rides in New York style yellow cabs that show the movie trailer. All people have to do is to hail a yellow cab and give “RTL” as a password.