Media & Entertainment (173)
Pikup app pays back artists based on habits
Pikup is a new software tool for iPhone, iPad and Mac. Once installed, it registers what music, eBooks, videos or podcast you consume. At the end of the month it analyses your media behaviour and that of all other people using the same software tool. The tool then proposes you pay a small monthly subscription to support the arts and your contribution is split proportionally between the artists you’ve listened to.
Why it matters
The way artists are being paid for their work has been changing rapidly in the past few years. Even though the Pikup income distribution model depends on voluntary contributions from the media consumer, it allows artists to be recognised and paid based on public appeal. Can we think of new ways to change our business model and get a fair share of the profit?
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.
The popularity of open blogs is declining in Russia as saturation leads users to doubt both the quality and credibility of the content. For the same reason, the number of members-only blogs and online communities is growing.