Financial Services (95)
Picture feedback
GO|Spotcheck is a marketing research company that pays consumers money for taking photographs of shelves in retail places. Consumers fill in feedback forms into the app, so retailers and brands can learn how to optimize the shelf presence of their product, the design and even the pricing.
Why it matters
Brands are starting to better understand how to capitalize on instant consumer feedback (may it be positive or negative). By providing an instant monetary reward right at the POS, are brands and consumers finally getting to a win-win situation?
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For one month you can take an old bra to Intimissimi in exchange for a three Euro discount on any new bra. The second-hand bras will be recycled to make the shop’s insulation and sound absorbent panels.
