Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
Willcom, a Japanese mobile provider, offers star-shaped pillows to its new customers as a welcome present. The cosy pillow is integrated with a microphone and speaker that connects to your mobile phone so you can talk and relax at the same time.
‘Personal Sim’ is a new service from KPN. Consumers can completely customise their own contract and are free to upgrade or downgrade it whenever they want. They can even put their own photo on their SIM card.