Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.
Ever wonder if your perfect mate is right under your nose? Maybe in the grocery checkout line next to you? Urban Signals is an Apple iPhone application that connects you with local love. The location-based mobile app alerts you, in real-time, when hopeful singles are within close proximity. Users can send a “signal” – similar to a Facebook "poke" – to anyone the app’s “radar” detects nearby. If the user signals back, you could be on your first date before you know it. But like Facebook, both people have to have the app on their smartphone to communicate. So if you want to increase your chances, spread the word about the app!