Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.
Employees of a surveillance technology company in Japan created the ‘Nubot‘ – a small robot doll that can hold a smartphone. If someone from far away calls in, his or her face can be seen on the display and the voice can be heard. The calling person can even make the doll move sideways, bow and make it do other movement by using the dial interface of skype as a remote controller.