Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.
The French telecommunications provider Orange has launched a transmedia game called Detective Avenue. Players follow and help a woman investigate her sister’s death. The investigation is carried out under several forms through all of Orange’s channel (Web, mobile web, branded TV, social networks, smartphone apps). The best investigators are rewarded with real prizes.