Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
The start-up Everpurse is planning to launch bags that can charge the battery of an iPhone. The first collection consists of bags and wallets for both men and women which can be carried within other bags. Each come with a powermat which charges the "Everpurse" wirelessly. Due to customer demand, there will soon also be support for other well-known smartphones too.
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.