Phone company looks after their numbers
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.
Why it matters
It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?
Design studio PENSA has sketched solar powered mobile device chargers that can be attached to any street post. Everyone thought of it but the simplicity of this design and the use of solar power to make it cost-free (apart from maintenance) might make it a viable product. It comes with a tray for resting your handset or your cup of coffee while you check your e-mail.
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.