DraftFcb

Telecommunications (108)

Phone company looks after their numbers

Phone company looks after their numbers

A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.

Why it matters

It is rare to see a large corporate organisation step up to defend and protect a single individual in this way. Could brand chivalry be the way for companies to bring back brand loyalty despite growing numbers of competitors?

Telecommunications
Connectivity
Sweden
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Making a call on social integration

There are 8.5 million disabled people in Turkey. Despite advancements there are still many obstacles to integrating disabled people into society, particularly the workforce. 3G technology is helping Turkcell to change this with video call centres that provide sign language services for customers who are hard of hearing.

Telecommunications
Conscious
Turkey
 
What do friends know anyway?

“Glamour personal shopper” is an innovative iPhone application that you take shopping.
It lets you browse the latest looks from Glamour, to locate and find Italy's most glamorous shops, and keeps you updated with the fashion latest via a Glam Reporter blog.

Telecommunications
Connectivity
Experience
Italy