Personal tour guide
Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.
Why it matters
Adopted and adapted by tourism boards all over Europe, this app is the ultimate tourist guide. Will apps like this one-day replace traditional tour guides and books as people can carry their own personal tour guide in their pocket for free?
18. August 2010
matter(s) recently predicted the use of GPS as a branding tool, and now it’s here: women’s fashion retailer Oasis has launched a new shopping application for the iPhone. As well as GPS navigation to locate your nearest Oasis store, users receive daily product updates and click –to-buy functionality.
A professor and his team, from one of the UAE’s universities have developed a mobile phone application called the “Driver Risk-ometer”. Using GPS it monitors the distance and minutes travelled by car, a vehicle’s top and average speed and the percentage of time spent in different speed ranges. The application then cross-tabulates this information with the number of calls made, time spent on calls, and/or the usage of the phone to write text messages or browse the internet, in order to formulate the driver’s overall safety rating.