Personal tour guide
Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.
Why it matters
Adopted and adapted by tourism boards all over Europe, this app is the ultimate tourist guide. Will apps like this one-day replace traditional tour guides and books as people can carry their own personal tour guide in their pocket for free?
18. August 2010
Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.
Sosh is a virtual mobile network operator, part of the telecom group France Telecom/Orange. Although Sosh’s offers are only available online, the brand launched pop-up stores in Paris and others French cities. The pop-up stores only show tie-in products, which are not for sell in store.