DraftFcb

Telecommunications (128)

Personal tour guide

Personal tour guide

Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.

Why it matters

Adopted and adapted by tourism boards all over Europe, this app is the ultimate tourist guide. Will apps like this one-day replace traditional tour guides and books as people can carry their own personal tour guide in their pocket for free?

Connectivity
Instant Gratification
Portugal
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Wearable cats ears that read your mind

Japanese brand “Neurowear” now offers “Necomimi” – cat-shaped ears made out of plastic and fake-fur. The ears move according to the the wearer’s brainwaves and thereby can translate moods into movement.

Enhancement
Experience
Germany
Telecommunications
 
Just the ticket for parking problems

This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash free and ticket free paying solution.

Austria
Enhancement
Telecommunications