Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
Zaask is a website aimed at linking professional and amateur freelancers (taskers) to businesses and contractors (askers). The website has a rating system that promotes meritocracy: if you do the job correctly, you will have a better chance of getting the next one.
A call centre in Kyoto, Japan, set up crash-test dummies in front of their staff to foster a higher level in customer service. The dummies represent real people and remind staff that they are not dealing with faceless cases but real people with specific needs.