Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
The Spanish website Bicibuscadores wants to help victims of bicycle theft spread the word when their bike is stolen and warn others. Users simply pin the location of where their bike was last seen on a map. Next, they upload a photo of it and provide as much detail as they can about the circumstances of the theft. The report then serves as a warning to other bicycle owners in the area as well as potentially helping the missing bicycle find its way back to its rightful owner.
Orange, the French telecommunications operator, has developed a cloud computing offer shaped for small businesses. It offers several software programs developed by its partners, available inexpensively online at any time.