DraftFcb

Business Services (96)

Personal billboards

Personal billboards

Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person. 

Why it matters

Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?

Business Services
Enhancement
Germany
Significance
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Faceblood

“Socialblood” uses Facebook to connect people of the same blood type, facilitating blood donations in emergency situations.

Business Services
Conscious
One World
Italy
 
Business matters

“Impressions d’Entrepreneurs” is a fortnightly TV programme by Hewlett Packard. It consists of interviews with businessmen talking business.

France
Business Services
Connectivity