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Business Services (96)

Personal billboards

Personal billboards

Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person. 

Why it matters

Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?

Business Services
Enhancement
Germany
Significance
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