Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
To highlight the storing capacities of the commercial vehicle Opel Movano, the German brand has created a web banner which enables users to send large files (up to 2 gigabytes) to friends and family.
A business card that comes with a near-field communication (NFC) chip that makes it possible to interact with NFC-equipped smartphones. It can link to a website, music, app or a map. There is also an Android app in the works that will allow users to update the contents of the NFC chip without having to buy a new set of cards.