Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
Joint Venture is Apple’s latest product, service and marketing initiative all rolled into one. Joint Ventures will see Apple take up the role of a tech consultancy, lending its expertise to small businesses.
In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.