Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
Le Hub is a website launched by La Poste, the French mail service, dedicated to marketing strategy and client performance. The website has recently developed a world map that lists eighty of the best innovations and brand initiatives around the globe.
Orange, the French telecommunications operator, has developed a cloud computing offer shaped for small businesses. It offers several software programs developed by its partners, available inexpensively online at any time.