DraftFcb

Business Services (96)

Personal billboards

Personal billboards

Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person. 

Why it matters

Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?

Business Services
Enhancement
Germany
Significance
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

DIY online advertising

MaakMedia is a tool that makes it easy to develop online advertising for entrepreneurs. All you need is an image, copy and a link. It allows 24 hour access to measure response and make any interim adjustments.

Business Services
Create
Enhancement
Netherlands
 
Guaranteed (hopefully) for ever

The German company Henkel produces tubular steel furniture. Their business model is to provide  high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.

Authenticity
Business Services
Conscious
Germany