DraftFcb

Business Services (96)

Personal billboards

Personal billboards

Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person. 

Why it matters

Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?

Business Services
Enhancement
Germany
Significance
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Social sport kick off

Former top football player Luís Figo and British golfer Luke Donald have launched a private online social network for the professional sports industry. Network90 is an invitation only network that offers practical tools for people in the industry (athletes, agents, etc.) such as a list of transfers in real-time.
 

Business Services
Connectivity
Enhancement
Portugal
 
Virtual becomes the new reality

Hi-tech, augmented reality video goggles aren’t the next James Bond gadget but something you’ll already find being tested at Mercedes factories in Germany. They allow you to view a screen with information to aid your work, such as the location of materials needed for the car manufacture.

Business Services
Connectivity
Enhancement
Germany