Business Services (96)
Interactive digital billboard signs with cameras that are able to detect gender and age of people who walk by. The digital signage screens then displays advertising messages customized to the target person.
Why it matters
Waste circulation for mass media like billboards is still very high. How can this technology and others like it change the face of impersonal “massvertising”?
10. February 2011
Not something normally associated with headhunting, Wanted Selección is a Spanish HR company which uses authenticity in its approach. Using ‘homemade’ cookies, the recruitment firm write positive and affirming messages on their cookies such as sharing ’10 tips to be happy at work’. They created an unusual corporate video to help spread the message ‘be happy at work’, approaching the concept of job hunting in a more positive and quirky way.
Research agency Millward Brown now deliver reports via a free iPhone application available to clients.