Social Cause (141)
Pedigree literally shows you how far your donation goes
To support their Adoption Drive, Pedigree offered moviegoers a choice between free 3D glasses and glasses that cost an extra donation. At the screening, viewers would see one of two ads depending on the glasses they chose. One features the dog’s current fate, and the other showed what would happen if he were rescued.
Why it matters
When people are presented with sadness, without a way to affect the situation, they tend to tune out. This effort by Pedigree gives people a way to see the impact they can have, and rewards those who donated. It also makes the pain real and outwardly obvious for those who didn’t donate – and could potentially change their behaviour. With so many competing inputs, how can we literally show the impact between those who act and those who don’t?
An exhibition that showcased unaesthetic lumps of intertwined plastic, ropes and garbage that were consumed and has killed many camels in ras Al Khaima, in the hope for people to become more environmentally friendly.
Ben & Jerry’s has set up Give It Forward, a site where people bid for products or services with other products or services. People trade a huge range of things form 1 hour cuddles with their pets to free admission at gigs.