Social Cause (141)
Pedigree literally shows you how far your donation goes
To support their Adoption Drive, Pedigree offered moviegoers a choice between free 3D glasses and glasses that cost an extra donation. At the screening, viewers would see one of two ads depending on the glasses they chose. One features the dog’s current fate, and the other showed what would happen if he were rescued.
Why it matters
When people are presented with sadness, without a way to affect the situation, they tend to tune out. This effort by Pedigree gives people a way to see the impact they can have, and rewards those who donated. It also makes the pain real and outwardly obvious for those who didn’t donate – and could potentially change their behaviour. With so many competing inputs, how can we literally show the impact between those who act and those who don’t?
Great Properties, the UAE-based real estate agency, has rolled out its “Green is Great” environmental awareness campaign across Dubai. The campaign launched with a direct marketing initiative; the mass distribution of reusable shopping bags and diaries printed on reusable paper.
France’s Eole Water has created a turbine that can condense water in the air and make it safe for drinking.
Aside from the obvious environmental benefits a wind turbine offers, the company’s WMS1000 sucks in passing air that goes through a cooling compressor in the generator compartment, which then condensates passing airborne moisture. The water is then collected, filtered to World Health Organization drinking standards and delivered through a tap at the bottom of the turbine. According to Eole Water, the turbine can produce up to 1,000 liters a day.