Pedal as you go
Nokia has created a phone charger that charges your phone with free and eco-friendly energy when you cycle. This equipment consist of a charger, a dynamo and a stand to add to the bicycle. The mobile phone charges itself when the bicycle achieves between 6 and 50 km per hour speed.
Why it matters
Eco products that utilise our own expended energy are proving popular with bicycles powering everything from mobile phones to washing machines. As we look to exercise more and decrease our energy consumption will two brands from the telecomms and sporting sectors co-create to create truly integrated solutions?
Scanbucks is an iPhone application that turns your supermarket into a playground. The rule is simple: scan the barcodes of the products the game asks you to find. Every time you scan a product and check-in the store, you win “scanbucks”. You can then convert them into gifts, iTunes credits, etc.
Japanese brand “Neurowear” now offers “Necomimi” – cat-shaped ears made out of plastic and fake-fur. The ears move according to the the wearer’s brainwaves and thereby can translate moods into movement.