Pedal as you go
Nokia has created a phone charger that charges your phone with free and eco-friendly energy when you cycle. This equipment consist of a charger, a dynamo and a stand to add to the bicycle. The mobile phone charges itself when the bicycle achieves between 6 and 50 km per hour speed.
Why it matters
Eco products that utilise our own expended energy are proving popular with bicycles powering everything from mobile phones to washing machines. As we look to exercise more and decrease our energy consumption will two brands from the telecomms and sporting sectors co-create to create truly integrated solutions?
Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.
Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it. People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”. Users earn rewards when they check in, like a free song download after three stops. The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.