Pedal as you go
Nokia has created a phone charger that charges your phone with free and eco-friendly energy when you cycle. This equipment consist of a charger, a dynamo and a stand to add to the bicycle. The mobile phone charges itself when the bicycle achieves between 6 and 50 km per hour speed.
Why it matters
Eco products that utilise our own expended energy are proving popular with bicycles powering everything from mobile phones to washing machines. As we look to exercise more and decrease our energy consumption will two brands from the telecomms and sporting sectors co-create to create truly integrated solutions?
The French telecommunications provider Orange has launched a transmedia game called Detective Avenue. Players follow and help a woman investigate her sister’s death. The investigation is carried out under several forms through all of Orange’s channel (Web, mobile web, branded TV, social networks, smartphone apps). The best investigators are rewarded with real prizes.
The Japanese brand Willcom sells mobile phones for children under 13. The Nico Heart model serves a simple function: to make and receive calls. Parents can stay in contact with their kids without worrying about them being distracted by mobile games, mobile web or ringtone mania.