Pedal as you go
Nokia has created a phone charger that charges your phone with free and eco-friendly energy when you cycle. This equipment consist of a charger, a dynamo and a stand to add to the bicycle. The mobile phone charges itself when the bicycle achieves between 6 and 50 km per hour speed.
Why it matters
Eco products that utilise our own expended energy are proving popular with bicycles powering everything from mobile phones to washing machines. As we look to exercise more and decrease our energy consumption will two brands from the telecomms and sporting sectors co-create to create truly integrated solutions?
Portuguese Portugal Telecom (PT) and Metropolitano de Lisboa (the company who runs the subway system in the Portuguese capital) recently inaugurated a pioneering project: Baixa-Chiado PT Bluestation, a sponsored public transport station. Within this partnership, PT will customise and explore the branding and naming rights of the Baixa-Chiado station – a transit station serving the blue and green lines of the network.
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.