Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
‘Yunoo’ is an online personal finance management application that has launched in the Netherlands. By incorporating a social networking element to the platform, consumers can contact users with similar issues and share their experiences, as well as analysing and keeping track of their spending.
Green mortgages and loans are the latest effort by banks and credit unions to encourage eco-friendly development. Home equity loans requested for installing solar panels as well as mortgages for homes that meet a certain energy efficiency requirement are subject to reduced loan rates and other benefits.