DraftFcb

Financial Services (105)

"Pay with a tweet"

"Pay with a tweet"

“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.

Why it matters

Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?

Connectivity
Germany
Significance
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Money goes into the pink with bespoke banking

Owing to reports that nearly one in nine employees in London’s banking, finance and insurance sector is gay, Credit Suisse has identified a niche in an otherwise congested market and implemented a bespoke banking service targeted specifically at the City's homosexuals. The service is provided by gay advisors and includes not just traditional banking offerings but also components tailored to such events as adoption and civil partnership.

Significance
Financial Services
United Kingdom
 
Business-like banking fits the bill

E-billing (www.e-rechnung.at) is a new service provided by PostFinance (Yellowbill) and the Swiss banks (Paynet) that gives consumers complete control over bill payments by adopting an online invoicing system. Invoices appear in the consumer’s e-billing mailbox and can be checked and modified before releasing payment. If you are not completely happy with the invoice it can be declined.

Austria
Fear
Financial Services