DraftFcb

Financial Services (105)

"Pay with a tweet"

"Pay with a tweet"

“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.

Why it matters

Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?

Connectivity
Germany
Significance
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Banking on your credit card for safe online shopping

MasterCard ‘Haal meer uit je card’ (get more from your card) is a portal for online shopping. Buying via the MasterCard portal at selected shops gives you a cash back on your account (about 2-4%).

Fear
Financial Services
Netherlands
 
Banks try a new language to contact consumers

Bankintec has introduced a video call service online that operates in sign language. It gives deaf customers an interactive advisory service, whilst providing more jobs for people with hearing disabilities.

Connectivity
Significance
Financial Services
Spain