Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
Portugal’s biggest real estate agency Bolsa de Permuta’s Re/Max have launched a stock exchange where consumers looking to sell their houses can swap properties with others looking to move.
‘Halkbank’ launched its "Reachable Bank24" project for people with physical disabilities. It allows customers to use the ATM machines on their own without needing any help. For example, visually challenged people can listen to the ATM machine talking to them through headphones.