Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
Creditors are using a new tool to find out who’s worthy of credit offers and who’s not – your social networks. Banks and credit issuers are taking advantage of the personal conversations made public by sites like Facebook, Twitter, and LinkedIn. But don’t rush to change all of your privacy settings right away. Most of the information is used inform creditors of offers you would be a good candidate for, or things you might be interested in because your friends are. But it can be used as a risk-management tool. Creditors find that people with good credit attract the like, while people with poor credit are often linked to others with a similar rating.
Somewhere in the German winegrowing region Rheingau, deep down under the Ress’s vineyard estate, there is a bank - the wineBANK. It offers a perfectly well-tempered and secure wine storage space for rent to keep the value of your beloved red and white wines growing. A special degustation room complements the service.