Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
Turkish bank Garanti have upped the ante in the mobile banking segment by enriching the quality of their mobile banking service and content using the latest in 3G technology. Users can access video-based daily market reviews as well as having the option of applying for mortgage and credit cards via video calls on their phone.
“Svyaznoy”, a large retail chain that specialises in mobile and digital electronics has launched a new card that combines debit, credit and reward points. As part of the scheme, banking services will be available in more than 2,200 retail outlets.