Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.