Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
ING Nationale-Nederlanden insurance company has launched an online social awareness campaign that shows the amount of active time people need to work to enjoy a comfortable level of income when they retire.
www.ingtunumero.es invites consumers to discover "their number”. This number indicates the amount they have to save - from now until their retirement date - to ensure their desired standard of living.
Portugal’s biggest financial institution, state-owned bank Caixa Geral de Depósitos, has launched a financial programme designed to help Portuguese companies export their products abroad.