Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
Italian designer Roberto Cavalli has launched his first credit card in collaboration with Berlin-based Corpcom. The card works like any other but provides users with many benefits when it comes to shopping: VIP treatment in his boutiques, special discounts, tickets to events and fashion shows, as well as exclusive beauty and travel offers.
Meet Dave the fortune-teller, he discovers all the private details of his visitors life. The incredible power of Dave even revealed the persons intimate credit card numbers and cash flow history. By the end of the session the magic was revealed; Dave was in microphone contact with a group of hackers hiding behind a curtain. The stunt was put on by Fabelfin bank to build awareness around the need for vigilance and caution when using Internet banking.