Financial Services (105)
"Pay with a tweet"
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.
Why it matters
Leif Abraham and Christian Behrendt realized that in this day and age the value of people talking about your product is sometimes higher than the money you would get for it directly. Brands have started to follow this trend but the real question is what is the exact price of a tweet?
French bank Société Générale and Universal Music have announced the launch of a new credit card aimed at young customers, called "So Music." Users get unlimited free downloads from Universal’s entire catalogue, access to exclusive tickets and even the chance to complete an internship with the music label.
The online bank Monabanq has created a team-buying mechanic to increase the rate on its saving accounts. The more people who are subscribing to the offer, the greater the rate becomes. For it to equal 6%, at least 2, 000 people had to subscribe before February 11th 2010. A meter displayed on the website was showing live the progress of the rate.