Business Services (96)
Opening the books on Portugal
PE Probe is a website that aggregates relevant information about Portugal’s economy and finances in English. It showcases statistics, events and documents issued by top organisations across the country. Created by the nonprofit entity Portugal Economy Probe, the website serves as a display window for the country’s assets.
Why it matters
The project is backed by renowned institutions such as the Portuguese Banking Association and the Calouste Gulbenkian Foundation. The platform is a unique example of competitors getting together for the greater good of the country. What other cooperation initiatives can competing organisations explore to improve the health of their country’s markets and economy?
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.
Toymaker Hasbro and Google Inc. recently launched the global online multiplayer game, based on the board game Monopoly. Players start out with 3 million virtual dollars and the object of the game is to become the richest property magnate in the world. The interface uses both Google Maps and OpenStreetMap.