Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
Their Mecca is the Williamsburg neighborhood of Brooklyn, NY. They are the caretakers of discarded trends - Ray Bans, fanny packs, Pabst Blue Ribbon beer, big glasses, and their new ride of choice - the moped. Mopeds are being brought back in fashion across the US - with some cities even boasting their own “gangs” : Creatures of the Loin (San Francisco), Puddle Cutters (Portland, Oregon) and Hell’s Satans (Richmond, Virginia). Brooklyn’s gang, The Orphans, opened up The Orphanage - a moped repair and restoration shop that also serves as a hangout for the moped community.
Italian fashion brand Puella has used Flickr to find up-and-coming photographers and aspiring models to create looks for its website and catalogue from its latest collection.