Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
“Metrosexual” is yesterday’s news as men ditch skinny jeans for styles that show off brawn instead. A peek of chest hair is the menswear look du jour, or as some in the fashion world deemed it, “heavage.” Men’s salons like HALO in Chicago have ditched pampering themes for rugged treatments like The Man™, The Buff™ and The Beard™. According to one of our own trendspotters sporting the look, “It’s Manuary.”
Levi’s has found a new way of designing jeans with their Curve ID range. The jeans are styled according to women’s shape rather than size. A website shows women how to measure their shape at home or allows them to book a professional custom-fitting in store.