Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
Parents constantly have to buy new clothes to keep up with their fast growing children, notably adding to the financial strain of having young children. A traditional solution to this problem has been exchanging children’s clothes with family or friends, but now there is a company that uses technology to improve this idea. Grownies is a children’s clothes exchange website where users group together their unwanted baby clothes in return for store credit to make future purchases.
SELF Magazine online has launched a makeover tool that lets you virtually try all the new trends and see how they look on you.