Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
Corque is a Portuguese company that promotes eco-efficient and sustainable methods of production and consumption, focusing on designing exclusive and differentiated objects made from cork.
“Mott 50” is an Italian line of fashion that offers SPF sun protection in every garment. It protects your skin from harmful UVA rays and the negative effects of sun, inspired by the idea that most clothing leaves people exposed to damaging rays. Each garment offers a SPF level of 50.