Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
Ralph Lauren, designer of the US Olympic Team sportswear, gave fans the opportunity to support Team USA by sending them a message on the Ralph Lauren Facebook page. For each photo and message sent, a 1$ donation will be sent to the US Olympic Committee.
Foot Locker has developed a street marketing action to invite youth to participate in a video contest. Sneaker fans uploaded a home-made video to Foot Locker’s Youtube channel to show how obsessed they are with sneakers with a chance to win a succulent prize: life-long sneakers (specifically, 65 pairs during 5 years).