DraftFcb

Fashion & Design (176)

Online window shopping, with friends

Online window shopping, with friends

Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.

Why it matters

Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends.  Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere?  And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?

Connectivity
Enhancement
Fashion & Design
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

These boots were made for keeping

Dr Martens has launched a For Life collection, where each pair of shoes or boots comes with a lifetime guarantee. The brand promises to repair or replace the shoes every time they wear out for the rest of the customer’s life.

Authenticity
Fashion & Design
United Kingdom
 
Bomb fragments explode onto the fashion scene

Article 22’s peaceBOMB bracelet is made by upcycling grenade remains from the Vietnam War era.  Named after the UN’s Declaration of Human Rights, this design firm is on a mission to assist the economic development of emerging nations by creating products that tell a story about their makers and the legacies of our shared history.

Authenticity
Conscious
Significance
Fashion & Design
United States