Fashion & Design (176)
Online window shopping, with friends
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.
Why it matters
Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends. Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere? And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?
The latest wave of GenYers and Millennials getting hitched are reevaluating the pomp and circumstance around their Big Day. Traditional notions around a big wedding are being downscaled into intimate gatherings and low-key celebrations. This sentiment is reflected in bridal fashions and influencer sites. Starter rings, promise bands and grandma’s vintage jewelry have all become meaningful alternative options in lieu of the standard engagement ring, while women are looking to cocktail attire and easy gowns that can be re-worn and repurposed beyond their day in white.
“The Imperial tailoring company” is a luxurious dressmaking and tailoring establishment that produces bespoke clothes with their customers’ names on the label.