Fashion & Design (176)

Online window shopping, with friends

Online window shopping, with friends

Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.

Why it matters

Socially-driven shopping sites are nothing new, especially when it comes to fashion. The only “shopping buddy” online users usually have are what pops up in site recommendation engines based on previous likes or purchases. However, no recommendation engine really knows you and your likes as much as your friends.  Is this a breakthrough for bringing a real-world activity, shopping with friends, into the digital sphere?  And as we get better at creating online platforms that try to emulate real-life experiences online, is there any way we can maintain the true sense of human connection that comes from those experiences?

Fashion & Design
United States
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