One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
If you think you’re the trendiest and mot fashionable of the new coolest neighborhood of Madrid you just have to go to the Telefonica shop and prove it before the cameras. The Telefonica Flagship Store in cooperation with Triball (an association of more than 110 different shops of a Madrid neighborhood) and Le Cool, has organised “The Fashion Coolhunter”. Several photographers will be “hunting” the trendiest styling of Madrid. The prize: 300€ to spend in the Triball shops.
Draftfcb Chicago has launched Heat Tracker, a new app for the iPhone and iPod Touch that allows you to pinpoint “hot spots” based on gender. Powered by Foursquare, Heat Tracker uses check-in data to identify the number of males and females checked in at nearby locations all around the globe. Heat Tracker also syncs with various social networking platforms like Facebook, Twitter and even Yelp.