One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
OwnFone is a basic mobile phone with only a handful of keys that are custom-printed for each customer. When you purchase one, you choose two, four, eight, or twelve phone numbers you would want to be able to call, label them however you like, and choose a colour scheme for the faceplate.
The phone is marketed at kids and elderly people, and can be relatively useful as a back-up phone. It could also become the phone of choice if you’re going somewhere where losing it or having it stolen is a strong possibility.
The phone has a number of limitations: you can’t change the pre-selected numbers without changing the faceplate and you can only receive calls from numbers you’ve set up to call out to.
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