One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
T-Mobile introduced their new product ‘relax’ by letting a real consumer show the benefit of the new product. Contract minutes within a ‘Relax’ contract don’t expire after a month but continue to be valid. T-Mobile started a campaign in which a consumer was asked what he would do with all these extra call minutes. He decided he really wanted to replay his championship soccer match of 15 years ago. The campaign showed how he organized the game and called all his old teammates plus the opponent’s team.
The Dailyplaces App, which is comparable to foursquare, has launched a new feature which allows users to create a virtual chat room in the place they just checked into. Other Users who stay at the same place are able to join the chat and communicate with other visitors.