One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
The interactive agency Razorfish have created a digital NFC-enabled gumball machine. Simply insert a coin in the machine and you will receive a digital gift (music, apps, ebooks, etc.) by tapping your smartphone on the release chute.
Cisco and Xerox are partnering to bring printing to mobile phones. Utilizing cloud and borderless network technology, Cisco and Xerox are making it possible to print from any device to a printer with their mobile phone.