One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
The telecommunication provider tele.ring has introduced a new rate: “The sponsored Basta rate”. Customers under 27 get 1000 free minutes and text messages for €13 if they agree to receive several text messages a day with advertising content.
The growing capabilities of smart phones are expanding the talents of the user as well. Mobile phone orchestras have formed at two US colleges; the University of Michigan and Stanford. The ensembles feature students playing ‘instruments’ they developed for the iPhone, which are amplified by speakers. The Stanford orchestra is co-directed by Ge Wang, who has also developed an iPhone app that turns your phone into a virtual instrument. But music is just one expression of this movement. Taking photos with your cell phone is nothing new, but now the images are emerging as a new kind of ‘mobile art’, where resolution doesn’t matter as much as capturing a moment and sharing it in real time. Check out the image from our trend-spotter, Tristan Meline on the Mobile Diary: www.themobilediary.com/2009/12/09/full-moon-over-the-sears-tower