One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
‘Personal Sim’ is a new service from KPN. Consumers can completely customise their own contract and are free to upgrade or downgrade it whenever they want. They can even put their own photo on their SIM card.
The French telecommunications provider Orange has launched a transmedia game called Detective Avenue. Players follow and help a woman investigate her sister’s death. The investigation is carried out under several forms through all of Orange’s channel (Web, mobile web, branded TV, social networks, smartphone apps). The best investigators are rewarded with real prizes.