One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
Google has launched a Gmail SMS service that allows people to send emails from their SMS-enabled phones with no need for an internet connection. Furthermore, Google isn’t charging for the service, so users only need to pay their usual mobile service fee. Gmail SMS is currently only available in Ghana, Nigeria and Kenya.
Orange launched a wall of tweets on its website where all the news concerning the company is aggregated. Shaped like a sharp (also known as the Twitter hashtag), the wall is constantly updated with employee and PR tweets.