One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
The Japanese brand Willcom sells mobile phones for children under 13. The Nico Heart model serves a simple function: to make and receive calls. Parents can stay in contact with their kids without worrying about them being distracted by mobile games, mobile web or ringtone mania.
MyOrder is a new mobile phone application which allows restaurant guests to browse the menu, order and pay for their meal using only their mobile phone. Consumers who download the MyOrder application can use the technology to order at selected restaurants that are embracing this application in the Netherlands.