One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
A professor and his team, from one of the UAE’s universities have developed a mobile phone application called the “Driver Risk-ometer”. Using GPS it monitors the distance and minutes travelled by car, a vehicle’s top and average speed and the percentage of time spent in different speed ranges. The application then cross-tabulates this information with the number of calls made, time spent on calls, and/or the usage of the phone to write text messages or browse the internet, in order to formulate the driver’s overall safety rating.
Willcom, a Japanese mobile provider, offers star-shaped pillows to its new customers as a welcome present. The cosy pillow is integrated with a microphone and speaker that connects to your mobile phone so you can talk and relax at the same time.