One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
It's been a year since the products of Telefónica and Movistar were grouped under the same brand, Movistar. To celebrate this anniversary, Movistar created a special video. Using technology inspired by the "casual gaming” community, the brand asks users to interact with the video by blowing a candle on a video. The viewer will literally blow through their microphone, headphones or webcam to extinguish the candle posted on YouTube. The user then receives an invitation to share the video with their contacts through Facebook, Myspace or Twitter.
A new law in Sweden forces companies to share names and IP addresses of clients suspected of illegal file transfers. A debate has escalated as Sweden’s biggest telecom company, Telia Sonera, is refusing to share the details of one of its customers arguing that doing so would be a breach of confidentiality.