One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
Before the broadcasting of the famous movie “Bienvenue chez les ch’tis” on a national channel, Google advertised its search engine in a contextualized way. While the movie is about the northern region of France, the Google ad takes place in the local scenery of the film.
“Glamour personal shopper” is an innovative iPhone application that you take shopping.
It lets you browse the latest looks from Glamour, to locate and find Italy's most glamorous shops, and keeps you updated with the fashion latest via a Glam Reporter blog.