One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
Turkey’s leading gsm operator Turkcell’s teen club ‘gnçtrkcll’ is letting its teen members choose the offers and advantages they receive.
Bananity is a social media site based on a user’s personal taste. People define their taste by what they love and hate. They give their opinion about everything and anything from thousands of categories: movies, TV programmes, music, places, feelings, etc. The site also suggests recommendations and connects users with similar preferences. The community is actually on a beta site, but more than 2,000 users have already expressed their opinion on it.