One step closer to the mobile wallet
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
Why it matters
Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.
Video analysis to improve your playing style has long been helpful for professional athletes, but now anyone can have feedback thanks to the Coach’s Eye smartphone application. It lets you record your game, whether its your golf swing, your volleyball serve or even your football skills. Your coach can then review your movements in slow motion, spot corrections and draw or write recommendations to improve.