Old car, new smell
Ford Spain has bottled the ‘smell of new car’ for a market that desperately craves it: buyers of second hand vehicles who miss out on a crucial part of the new car experience. Ford sprays the scent into all their used vehicles promising that their cars will feel just like new.
Why it matters
With fewer people able to afford new cars and lower enthusiasm about used ones, Ford turned to instinctual marketing (scent is one of the strongest) to give people something they already resigned themselves to not having. More importantly, they’ve taken an emotion – the thrill of new car smell – and branded it. How can we better unlock those deep, embedded memories and brand them with more subtle appeals to the human mind?
An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.
Park circa is a new app which connects people in search of a parking space with people who currently don’t need theirs. Owners of a parking space can upload the location of their space and set a price as well as a schedule of when it’s available. Neighbours can then see if a parking space is available in their area.