Old car, new smell
Ford Spain has bottled the ‘smell of new car’ for a market that desperately craves it: buyers of second hand vehicles who miss out on a crucial part of the new car experience. Ford sprays the scent into all their used vehicles promising that their cars will feel just like new.
Why it matters
With fewer people able to afford new cars and lower enthusiasm about used ones, Ford turned to instinctual marketing (scent is one of the strongest) to give people something they already resigned themselves to not having. More importantly, they’ve taken an emotion – the thrill of new car smell – and branded it. How can we better unlock those deep, embedded memories and brand them with more subtle appeals to the human mind?
Welcome to the new level of cruise control. Google has taken their new automated car on a test drive. A second generation Toyota Prius travelled for 140,000 miles (225,300 km) without a human driver.
When the car detects the driver has become impaired, the ESA kicks in and automatically activates an autonomous driving mode. The system then turns on the hazard warning lights and starts maneuvering, while taking into account the traffic conditions in which it finds itself in. When it detects it has reached the outer edge of the road, the vehicle grinds to a halt.