Nutritional fast food?
Traditional fast food company Talosto has launched a new line of healthy convenience food containing the ideal ration for nutrition.
Why it matters
Healthy food has become so sought after that even convenience food manufacturers are dramatically shifting their product offering. Will fast food brands need to completely change their identity to survive people’s changing attitudes towards food?
Rent-a-Fun is a small bike rental company that has repositioned its offering from tourism to health. The idea came from a local baker who used Rent-a-Fun for half and hours exercise cycling in Lisbon. There is no gym membership or other hidden costs besides the €3.50 for a class of 45 to 60 minutes – that includes the bicycles, necessary equipment and a nutrition consultation.
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.