Nutritional fast food?
Traditional fast food company Talosto has launched a new line of healthy convenience food containing the ideal ration for nutrition.
Why it matters
Healthy food has become so sought after that even convenience food manufacturers are dramatically shifting their product offering. Will fast food brands need to completely change their identity to survive people’s changing attitudes towards food?
The iD-Stress app (www.idstress.com) measures a user’s stress levels and suggests a range of seven treatments. The therapy sessions last from 8 to 15 minutes and claim to help users relax body, mind and soul.
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.