Nutritional fast food?
Traditional fast food company Talosto has launched a new line of healthy convenience food containing the ideal ration for nutrition.
Why it matters
Healthy food has become so sought after that even convenience food manufacturers are dramatically shifting their product offering. Will fast food brands need to completely change their identity to survive people’s changing attitudes towards food?
Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.