Nutritional fast food?
Traditional fast food company Talosto has launched a new line of healthy convenience food containing the ideal ration for nutrition.
Why it matters
Healthy food has become so sought after that even convenience food manufacturers are dramatically shifting their product offering. Will fast food brands need to completely change their identity to survive people’s changing attitudes towards food?
Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
A local in-home beauty center and gym have joined forces, offering consumers free home-service personal training sessions, upon completing four beauty treatments. Additionally, if a set of personal training sessions are purchased you are entitled to a free massage session in the comfort of your own home.